Essays on Consumer Culture and Globalization Case Study

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The paper 'Consumer Culture and Globalization' is a great example of a Management Case Study. McDonaldization is a process through which the principles used by the fast-food industry have come to dominate the market and an increasing number of institutions in modern society. According to George Ritzer, the McDonaldization concept is the central thesis according to The McDonaldization of Society. The author is a revered sociologist and intended to explore the effect of McDonaldization on society. While the effects of the concepts are visible throughout the industries, most people tend to disagree on whether they are good or bad (Ritzer,   1998, 97). Even though the concept has several merits and demerits, business societies often believe that the positive effects that it presents outweigh the negative ones.

McDonaldization theory identifies the four major principles governing the actions of the McDonaldization institutions: calculability, predictability, efficiency, and control. Efficiency is the ability of an organization to perform different responsibilities quickly and at the lowest cost possible. Some of the organizational activities that aim to increase efficiency include ATMs, fast-food drive-through windows, and self-checkout stands at the grocery stores.

Although efficiency might be view as the benefit to the consumers, to some extent, efficiency could lead to several drawbacks. The essay will focus on the application McDonaldization theory within the healthcare sector, importance, and general drawback theta the sector faces. McDonaldization ConceptRitzer described McDonaldization concept as a reconceptualization of rationalization or shifting from traditional to rational modes of thought and ensuring integration of scientific management. Within the sociological context, rationalization is replacing the traditions, values, and emotions as motivators to improve societal behaviors. Areas that Max Weber used the bureaucracy model in representing the direction of the ever-changing society, Ritzer views the fast-food restaurants becoming more representative within the contemporary paradigms within the societies.

In modern society, trends and technology are becoming a large part of everyday life. According to Ritzer, McDonaldization is a process through which principles of fast-food restaurants are dominating virtually every aspect of society (Drane,   2008, 174).


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Mottram, A. 2007. The McDonaldisation of medicine: Time and the day surgery patient. Liverpool: British Sociological Association Medical Sociology.

Ritzer, G. 1998. The McDonaldization thesis: Explorations and extensions. London: SAGE Publications.

Ritzer, G. (2004). The McDonaldization of society. Thousand Oaks, CA: Pine Forge Press.

Ritzer, G. (2008). The McDonaldization of society 5. Los Angeles, CA: Pine Forge Press.

Ritzer, G. (2015). The McDonaldization of society. Los Angeles: Sage.

Smart, B. (2011). Resisting McDonaldization: Theory, Process and Critique. Resisting McDonaldization, 4(1), 1-21.

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