Factors Influencing Consumer Decision Making - Coursework Example

This is a questionnaire in fulfillment of my dissertation 'An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands'.... This is a questionnaire in fulfillment of my dissertation 'An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands'.... What should fashion stores do to appeal more to you to buy from them Draft Questionnaire (Fashion Stores)This is a questionnaire in fulfillment of my dissertation 'An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands' Please fill in the information as truthfully as you can....

… The paper “consumer Motivation - to Be Similar to Some People and Different from Others" is a great example of term paper on marketing.... The paper “consumer Motivation - to Be Similar to Some People and Different from Others" is a great example of term paper on marketing.... consumer behavior is viewed to be driven by rational decisions linked to individual preferences.... Nonetheless, this situation is far complex and we can argue that motivation to consume is our desire to be similar to some people and different from others as habits, cultural traditions, social norms, and habits plays a role in shaping the consumer's behavior....

H10: Age does not affect the attitudes of consumers when acquiring product information from YouTubers As shown in Table 4 below, respondents below 18 years of age insisted that the functionality of YouTube is very important in making purchase intentions.... On the other hand, those aged 18-20 years noted that accessibility 16(41%) was important in making purchase intention.... The same case applied to respondents aged between 21-23 years and those aged 24-25 years which indicated that they found accessibility as a critical factor in making purchase intention of YouTube....