The paper “ Consumer Reactions towards Green Products, Trends in Green Products’ Marketing Strategies” is a convincing example of a research paper on marketing. The plan to introduce green products in the marketplace has raised a number of issues. One of the major concerns is the general consumers’ perspective regarding the deterioration of the environment and what the market considers to be the most viable solutions to either slow or do away with the degradation. Such issues play an important role in establishing the consumers’ likely reaction towards green products (Zaltman, 1973). In order to determine the public’ s position regarding the purchase of green products, a sample of buyers was chosen to participate in the research.
By reviewing and analyzing findings from the research, policies that would be familiar with the consumers can be drawn and implemented to promote the green products. From the respondents’ views, it was apparent that promoting eco-friendly practices has benefits that spread across the divide and have the potential of improving everyone’ s life, and this in turns results in a purchasing trend inclined towards green products (Shrum, 1995). From the findings and recommendations of this market research, successful marketing strategies can be implanted to shift the consumers’ opinion towards the purchase of green products and eventually create a sustainable Company venture (Foxall, 1992). With the rapid industrialization, demand for easily available but non-biodegradable resources and the general negative exploitation of the environment, concerns have been raised regarding the best policies to curb the increasing threat of global environmental degradation.
Key among the recommendations prescribed by various organizations is the introduction and promotion of green products. Essentially, these are items that either has attributes that are beneficial to the environment or are composed of natural as opposed to synthetic substances.
Regardless of the enormous support directed towards the adoption of green products, uptake has been rather slow and this research study seeks to identify the various reasons behind this phenomenon. Even though the products are in production, the consumers’ response and attitude towards them remains to be the greatest challenge(Kalafatis, 1994). It is imperative to determine the target market’ s perception of green products in order to gauge their level of interest and possible support of the products.
Questions may arise as to how exactly the products are better for the environment compared to similar conventional counterparts and the rationale behind the classification of the products(Tucker, 1981). As a result of the current plans by the company to introduce green products into the market, the need to have a comprehensive report on the likely outcomes of the venture is inevitable. This research study is therefore dedicated to analyzing consumer trends, demands, and attitudes towards green products and the best way to achieve success in this undertaking. Definition of the Research ProblemEmerging concerns are that the consumers’ reaction towards green products could be negative and this would hinder the sustainability of such ventures by the company.
Another concern is the general perspective regarding the deterioration of the environment and what the market considers to be the most viable solutions to either slow or do away with the degradation. Such issues determine whether the buyers will be in a position to embrace green products or shun them(Zaltman, 1973).