Essays on Contemporary Business and Marketing Strategy Analysis Assignment

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The paper "Contemporary Business and Marketing Strategy Analysis" is a worthy example of an assignment on business. In this age of competitiveness and economic distress, every entrepreneur desires to enhance its rate of sustainability and market share. Only then, the brand image and position of the organization, in spite of size might get enhanced thereby amplifying its profitability and reputation. However, it might be possible only if a new entrant, competing with an established coffee shop, implements the strategy of cost leadership. By implementing this strategy, the new entrant needs to offer a wide range of products such as coffees, teas, deserts of high quality at a competitive price (Myoops. org.

2003). This is because; the maximum extent of the customers desire to consume high-quality products at a value-added price in order to retain their health and fitness. Thus, the strategy might prove effective for the organization in attracting a wide range of customers in order to enhance its prosperity and identity in the market among the other coffee shop. Along with this, in order to enhance the brand awareness of the new organization, the entrepreneur might also try to offer more attention offer over its comprehensive marketing strategies.

This means in order to enhance the market popularity, the organization might offer free Wi-Fi services for its customers. So that, they might enjoy various cups of coffee in the breaks of their work in order to enhance its brand value and revenues (Grant, 2005). Therefore, by following the above-mentioned strategy, the newly developed coffee shop might easily develop its position and recognition in this aggressive market among others. As a result of which, the demand for its products and net income might get enhanced that may prove extremely effective for the organization in the future.

Apart from this, a cost leadership strategy might also help the newly developed organization to develop its competitive advantage thereby increasing its loyalty in the market. Moreover, due to the presentation of varied flavored products, the rate of preference and reliability of the customers over the brand might get enhanced thereby amplifying its craze in the market.

References

Beall, A, E. 2010. Strategic Market Research: A Guide to Conducting Research to solve problems. Boston: Harvard Business School Press.

Bradley, N. 2007. Marketing Research: Tools & Techniques. New York: McGraw-Hill.

ESOMAR. 2008. Market Research Handbook. London: Sage.

Guillén, M. F., & García-Canal, E. 2012. Execution as Strategy. Harvard Business Review 90(10).

Grant, R, M. 2005. Contemporary Strategy Analysis. London: Sage.

Myoops.org. 2003. Business strategy. Retrieved from: http://www.myoops.org/cocw/mit/NR/rdonlyres/Sloan-School-of-Management/15-904Strategic-Management-IIFall2003/5C46DECE-DF6E-4E51-8810-0073E6504E3F/0/session2_businessstrategy.pdf

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