The paper "Multilateral Bodies and Globalised Economic Environment" is an outstanding example of marketing coursework. International organisations and bodies such as the World Trade Organisation (WTO) and the European Union (EU) play important role in the continued development of global business opportunities. This paper would therefore crucially appraise the role played by multilateral bodies such as the EU and the WTO in creating a more globalised economic environment. Further, it has also been seen that marketing managers in transnational corporations also play a major role in the development of the organisation and are often faced with various constraints while operating in the contemporary business environment.
The paper would also examine and analyse the role of foreign direct investment (FDI) and multinational corporations (MNCs) within the context of international business growth. It would also reflect upon and analyse the key issues associated with the continuing process of European Union (EU) economic and political integration. Also, the paper would critically evaluate the main opportunities and threats evident within the global business environment, and examine how organisations may respond strategically to such challenges. Multilateral bodies and globalised economic environment Multilateral bodies such as the WTO and EU play important roles in today’ s globalised economic environment.
These organisations are seen as the watchdog of the economic scenario, especially post the recent economic recession. These organisations ensure that free and fair trade and commerce is being undertaken between the countries in the world, without the interest of anyone country suffering due to local policies and biasness by the local government. With the establishment of multilateral bodies like WTO and EU, countries have been able to find a common platform wherein they can raise their concerns and help in formulating policies that would be beneficial for all.
Before the formulation of such a body, mostly trade used to be conducted on mutual cooperation between the two countries, which often resulted in the weaker country being manipulated by the stronger one. However, with the formation of WTO such concerns could be easily mitigated as a common policy could be formulated to safeguard the interest of one and all.
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