The paper “ Globalization and the Impact on Successfully Handling a Flat World" is an outstanding variant of a case study on marketing. This discussion explores the effects of current economic globalization through informing features of Unilever, a transnational corporation. This organization is a stakeholder in globalization with advanced capabilities entrenched in information technology and digital information throughout the world (Travica 2010, p. 1). Globalization has been known to shape the future of many people across the world in terms of financial independence and also long term job security (Jones 2010, p.
1). It is also observed that most transnational corporations that do not have good marketing strategies or export competition to stay afloat lead to an imbalance in the global economy because many people across the world will be laid off and the overall economy will drop (Ketels 2010, p. 1). This discussion will focus on marketing strategies in terms of globalization of Unilever in the next three years. Travica (2010, p. 2) suggests that transnational corporations employ the use of international cuisine, cultural domain, shared utilization preferences, and also lifestyle which is becoming universal due to a flat world where everyone across the world can engage in a global competition for job opportunities to make larger returns.
A flat world is a world that has been leveled for people from different backgrounds worldwide to compete for common resources due to computer literacy, networks, and also transnational corporations. The internet, TV networks, and films communicate globally to serve purposes that are motivated by commercial interests. There are countries that have strong cultural, economic, and political bases while some countries have weaker bases but transnational corporations make sure that a flat world plays by the same rules of survival of the fittest, competition, and speed.
People from different parts of the country are able to compete for different resources in real-time because of advanced computers, networking, e-mails, and teleconferencing skills and experience.
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