Essays on Contemporary Issues of Coca-Cola Case Study

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The paper "Contemporary Issues of Coca-Cola" is an outstanding example of a business case study.   One of the significant Contemporary management issues is related to business ethics. In the emerging contemporary complex business environment, many corporations face many ethical concerns. The fundamental ethical issues often include such concepts as trust and integrity, however, the more complex concerns include the accommodation of diversity, compliance, governance, and decision making (Murray, Poole and Jones, 2006). Across the globe, disparate industries are faced with myriads of ethical dilemmas including such issues as poor labor practices, questionable quality of products, misleading advertisements, and many others (Murray, Poole and Jones, 2006).

The contemporary issues that the coca-cola company has been involved with over the last several decades have elicited questions regarding organizations' responsibility towards the environment consumers, and employees. Whereas organizations have dealt with many ethical issues throughout history, Coca-Cola has faced some challenging ethical issues including contamination of products leading to a product recall or the product being banned in some areas, racial discrimination, and evasion of tax (Daniels ethics, 2014). The aim of this essay is to discuss some of the contemporary ethical issues the Coca Cola Company has faced in the last few decades. Contemporary Business Ethics Issues The contemporary economic thought is, to a large extent, based on the notion that individuals and enterprises in the society often pursue material interests, consequently, it is assumed that businesses must maximize their profits (Selart, 2011).

The business managers must, therefore, work towards the achievement of the profit objective at all costs. It is notable; however, contemporary economic analysis does not seem to consider the benefits of ethical considerations in business (Selart, 2011).

Nevertheless, there is considerable evidence of unethical organization behaviors. Coca Cola Company Background Coca-cola is one of the largest soft drink manufacturers in the world. The company’ s product portfolio includes over 500 still and sparkling brands. Some of the company’ s products include Coke, Diet Coke, Sprite, and Fanta (Daniels Ethics, 2014). The history of Coca-Cola began with the production of Coke soft drink. The product was made with flavored syrup which was mixed with carbonated water. It was sold as a soda fountain. Initially, the drink was sold in glasses and sold an average of 9 servings per day.

Today, however, the soft drink sells over 1.9 million bottles across the globe (Daniels Ethics, 2014). The Coca-Cola Company currently has over 500 different products that are sold in over 200 countries across the world. The Coca-Cola products contain a high concentration of sugar which is suspected of contributing or causing obesity, diabetes, and tooth decay. Up until the Mid-Twentieth century, the Coca-Cola Company had concentrated on building the United States market, however, after the Second World War, the organization started to recognize the vast opportunities that existed in global sales (Daniels Ethics, 2014).

Today, the organization has extended the global push by exploiting the international revenue opportunities in an effort to attaining global domination of the growing soft drink industry. It is estimated that by the late 1990s, the company had in excess of 50 percent market share in the soft drink industry worldwide (Daniels ethics, 2014). It can be noted that the largest contribution of the company’ s revenue is drawn from outside of the United States of America.

References

Ferrell, F. n. d. Business ethics: ethical decision making and cases. [Online] Available at: [Accessed on 17 February 2017]

Ferrell, O. 2008. Business ethics: Ethical decision making and cases, Boston: Houghton Mifflin Company.

Selart, M. 2011. Ethical decision making in organizations: the role of leadership stress, journal of business ethics, 99 (2), p. 129-143.

Sewell, D. n. d. Analysis of the Ethical Behavior of Coca-Cola Inc. [Online] Available at: (accessed on 17 February 2017).

Murray, P., Poole, D. and Jones, G. 2006. Contemporary Issues in Management and Organisational Behaviour, South Melbourne: Cengage Learning Australia.

Daniels ethics. 2014. The Coca-Cola Company Struggles with Ethical Crises. [Online] Available at: (accessed on 17 February 2017).

Doyle, T. 2003. “Channel Stuffing Rears Its Ugly Head,” CRN, May 6, 2003, [Online] Available at: (accessed on 17 February 2017).

Petrie, E. 2005. Coke on the Rocks? BBC Money Programme 18 November 2005. [Online] Available at: (accessed on 17 February 2017).

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