Essays on Contemporary Issues in International Management - Standardization Assignment

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The paper "Contemporary Issues in International Management - Standardization" is a perfect example of a management assignment.   Standardization can be defined as the process in which a company creates a uniform production process throughout the organization. The first advantage of standardization of the production process in the international market is that it reduces the costs by lowering the cost of installing equipment, reduces the need to maintain a huge pile of inventory as well as lowering the maintenance costs along the multinational company to take advantage of the economies of scale that would accrue from purchasing the raw materials and other supplies (Nerdynaut, 2016).

Standardization of production by a multinational company is that it improves the organizational and product image. The ability of an organization to identify with identical products in all its centers all over the world, regardless of their geographical location helps in creating a positive image of the organization and also in attracting customer loyalty (Demetris & Alkis, 2007). Additionally, standardization has the effect of improving the quality of the products. A multinational company that produces and supplies standardized goods and services has a high chance of producing high-quality commodities since the production processes concentrate on the production of one product.

The organization has the opportunity of benefitting from the advantages of research on the methods to add to the products to increase the quality standards and in the process improve their customer base (Ramanathan, 2009). The cons Standardization means that the customer buys a product that is not differentiated and is not unique in any way. This presents an opportunity for the competitors to come up with tailor-made products that are branded to meet the specifications of the local market (Rentfrow, 2007).

The other disadvantage is that the multinational organizations risk the loss of responsiveness, especially when venturing into a new market with cultural differences which have different tastes and preferences which could lead to vulnerability of the company brands (Demetris & Alkis, 2007). When a multinational company ventures into a new international market, standardization may work against the firm. This is because in most cases, it could take a long time for the consumers to respond to the market conditions that may end up costing more.

Additionally, standardization leads to some form of status quo in the production process that would make it difficult for the multinational company to introduce changes in the future (Nerdynaut, 2016). Question two. It is evident that for Levendary Café brand in China to penetrate the Chinese market, it needs a leader who has all the qualities needed to make it possible from the organization to succeed in the Chinese market. Chen has proved to have a number of characteristics that make him suitable for the position of leading the Levendary Café brand in China.

First, he has the necessary academic qualifications having gone to one of the best business schools with a Master Degree in Business Administration. He also has had the necessary experience and energy that was needed in the leader of the Chinese center. The confidence level possessed by Chen as well as his ability to carry out the assignments given to him by the organization's board of management also places him in a position where it is possible to comfortably set up a presence for Levendary Café brand in the Chinese market. Foster is not in a position to successfully grooming an international manager.

This is because she lacks experience in the management of an organization in a foreign market all she understands are the operations in the domestic market. She is, therefore, facing difficulty in accepting the way Chen plans to run the operations in china since to her; they should be standardized to match those of the American market. She doesn’ t, however, realize that each market has its own tastes and preferences that require flexibility on the part of the organization in order to penetrate the market.

Additionally, foster has one other undoing that makes it difficult for her to groom an international manger. She doesn’ t have trust in other people and has dictatorial tendencies. She has greatly undermined the ability of Chen to run the Levendary Café brand in china and has attempted to force her wishes on him.


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