The paper "Use of Social Networking Sites for Marketing" is a great example of marketing coursework. The contemporary world of business is changing at a rapid pace with a consequent demand for an equal pace in adopting new marketing practices. Organisations, in particular marketing managers, must strive hard to keep up with the rapid change through creating and implementing new and enhanced marketing strategies, as well as adopting new and proven marketing strategies. Failure to do so will eventually see organisations being ejected out of the rapidly changing marketing environment.
Increased globalisation is increasingly turning the world into a global village. Consequently, competition in the market is increasing owing to the ability of firms to operate at the global market place, thereby giving multinational corporations a chance to compete with local firms. Further, globalisation has resulted in the widening of the customer base from the geographical perspective wherein a firm’ s customers are spread all over the world. Consequently, there is a dire need for marketing managers to search for, implement, and/or adopt new marketing strategies that will enable organisations to reach out to their customers spread out all over the world.
Further, marketing managers have to seek enhanced and efficient marketing strategies that will compete well with other market players. Social networking, which has gained immense popularity, is one of the newly adopted marketing strategies. Social networking sites can enable a firm to reach out to its global customers and communicate new products to the customers. Several firms in various industries have embraced social networking, which was initially meant for creating social networks. These firms are utilising the social networks being created by social networking sites to communicate their various brands to specific segments or to the general population.
The mobile phone industry has made extensive use of social networking sites including Facebook, Orkut, MySpace, and Twitter to reach out to customers and communicate ever-emerging products.
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