The paper "The Impact of Web Analytics on E-Commerce from the Perspectives of Management, Technology" is an outstanding example of a business assignment. Electronic commerce which is abbreviated as E-commerce simply implies the act of doing economic transactions over the Internet. Gunasekaran et al (2002) further argue that E-commerce encompasses the act of consuming business ideas amongst entrepreneurs, particularly through the Internet. In this sense, therefore, the World Wide Web (www) provided by the Internet has become the sole driving force that is controlling contemporary businesses in modern times.
The continued use of the Web in doing business has thus led to the emergence of Web Analytics coupled with myriad impacts on E-commerce. It is in this new dimension in the world of economics that this report has been incepted with a view of exploring the impacts of Web Analytics on Electronic commerce from various perspectives such as management, technology and organisational as illustrated by Avinash (2009)). The task of the present report will therefore be to address the impacts of Web Analytics on Electronic commerce from the perspectives of management, technology and organisational.
Similarly, the report purposes to identify the various theories of contemporary management. CONTEMPORARY THEORIES OF MANAGEMENT At the start of the current century, the majority of organizations that have a name to boast about had grown so enormously to the extent that managing them traditionally was quite problematic. To overcome this shortcoming, these organizations have now turned away from using traditional methods of management and shifted towards the contemporary means of management. This form of management has a long history of evolution and is supported by a number of theories enumerated by Boddy (2011) as: “ the contingency theory; the systems theory; the chaos theory as well as the concept of learning organization” .
Among these identified theories, I intend to explore each one of them briefly in order to discover their relevance in organizational management.
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