The paper 'The Growth Path of Qantas From Their Founding till the Present Day" is a good example of a business case study. Qantas is one of the oldest airlines in the world. The first airline in the world was DELAG, which was founded in 1909. Qantas started operations in 1920 with its first aircraft carrying one pilot and two passengers. Initially, it was providing airmail services subsidized by the Australian government. Most of the airlines have relied on government support since the very beginning. Even DELAG was assisted by the government. The milestones In 1924, Qantas introduced DH50, a four-passenger aircraft which was the first commercial aircraft after the war.
This was also the first year of making a profit by Qantas. In 1926, Qantas produced its first aircraft DH50A. in 1927, it extended its route from Cloncurry to Normanton. This year they also imported their first aircraft. In 1928, it signed a contract with Australian Aerial Medical Service to provide care for the sick in the outback. In 1929, it started its first direct link to the coast with Charleville – Brisbane flight.
This was a milestone for the airline to move from the outback service to the capital city. The second milestone came when it linked with Imperial Airways of Britain in 1931. It started by providing airmail service in connection with Imperial Airways. Later in 1934, Qantas Empire Airways was formed in which both Qantas and Imperial Airways held equal shares. This airline got many airmail contracts. In 1935 came the third milestone when Qantas started its first overseas flight. In February this year, it operated a mail service between Darwin to Singapore.
In April, it did its first overseas passenger trip to Singapore. It soon realised that international flights will require bigger aircraft. It started acquiring bigger aircraft. These were Short C Class Empire flying boats. It was easy to handle these boats as they required only one mooring buoy, fuelling facilities and terminal building.
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Qantas Homepage, http://www.qantas.com.au/info/about/history/details16
Accessed on December 17th 2007
Qantas annual reports, http://www.qantas.com.au/info/about/investors/annualReports
Accessed on December 17th 2007
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