The paper "Theories of Corporate Social Responsibility - Case of is Unilever Company" is a good example of a case study on management. Currently, the world is at the helm of the industrial and technological revolution that are majorly the main contributors to the growth of many corporations around the world that carry out business to satisfy the growing demand for their goods with the consistent growth of the world population by double digits. This scenario has brought significant changes to the welfare of the people, but, on the other hand, it has led to other hazardous activities from the corporations, resulting in deadly repercussions that have prompted global attention that eventually led to the birth of corporate social responsibility.
This retrospect paper seeks to discuss CSR broadly while addressing divergent attributes of CSR. CSR is the relationship between the company and the society in which it operates. Additionally, another relation that defines CSR is between the company and its stakeholders. This two relations between the company, society, and stakeholders can be expounded as a management concept that requires every company as it endures to achieve the business goals it has to take into consideration the social and environmental effects of its operational activities within the society it operates, in essence, all the activities carried out should not be detrimental to the welfare of the society it exists in and the environment at large.
The other relation explained about stakeholders is meant to keep the management of the company to make prudent decisions that always merge with those of the stakeholders ‘ expectations. Various cooperatives have established their understanding of Corporate Social Responsibility. The United Nations Global Compact states that it is the act of making a decision in business using ethical values, linking to respecting individuals and communities, and abiding with laws.
In general, corporate social responsibility is voluntary in nature, incorporates social, environmental, and economic policies in its administrative work, and it is dynamic and basic.
Baumann-Pauly, D. (2013). Organizing corporate .
Bebbington, J. (2014). Sustainability accounting and accountability. Routledge.
Brower, J. (2013). Driven to be good: A stakeholder theory perspective on the drivers of corporate social performance. Journal of business ethics, , 117 (2), 313-331.
Brown, J. (2013). CSR and stakeholder theory: A tale of Adam Smith. Journal of business ethics , 112 (2), 301-312.
Chowdhury, S. (2013). Green marketing-A new corporate social responsibility. INCON-VIII International Conference on Ongoing Research and IT. India: Pune.
Costa, R. (2013). A multidimensional approach for CSR assessment: the importance of the stakeholder perception. Costa, R, & Menichini, T 2013, , Vol 40, No. 1, pp. 150-161. Expert Systems with Applications , 40 (1), 150-161.
Crane, A. (2013). C’orporate social responsibility in a global context. 2, 3-26.
Garriga, E. (2013). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics , 69-96.
Gond, J. (2012). Corporate social responsibility. London: Routledge.
Haynes, K. (2013). Corporate social responsibility a research handbook. Abingdon: Routledge.
Jones, A. (2012). Industry profile: Unilever. Chemistry in Australia (72), 22.
Low, K. (2013). Confucian ethics, governance and corporate social responsibility. International Journal of Business and Management , 8 (4).
Mad, J. (2013). Education and corporate social responsibility international perspectives. Bingley: Emarald.
McIntosh M Rasche A and Waddock S. (2013). ‘The United Nations global compact retrospect and prospect. Business & Society , 6-30.
Morgeson, F. (2013). Extending corporate social responsibility research to the human resource management and organizational behavior domains: A look to the future. Personnel Psychology , 66 (4), 805-824.