Essays on Corporate Social Responsibility Is Just Public Relations Assignment

Download full paperFile format: .doc, available for editing

The paper "Corporate Social Responsibility Is Just Public Relations" is a perfect example of a business assignment.   Based on diverse arguments presently touted by numerous scholars, it is undeniable CSR roles are far beyond what Public Relations (PR) normally does in an organization (Hack, Kenyon & Wood, 2014). Therefore, it cannot be a fair evaluation by claiming, “ CSR is just public relations” because its core roles exceed those of the purported PR. This is quite evident in Werther and Chandle (2011, p. 13) study contending CSR comprises one of the indispensable aspects of any firm’ s strategic and operating tools (Benn, Todd & Pendleton, 2010).

This is because each time a given firm intends to implement a CSR ought to ensure the implementation process will not bear adverse effects to not only the immediate environment but also the community. This implies CSR’ s role is more of sustainability coupled with careful evaluation or embracing pre-considerations before resulting in any intended actions by ascertaining their impacts. This is quite different in the case of PR whose core focus as claimed by numerous scholars in regards to any given entity is merely a “ sins’ greenwashing” strategy (Demmerling, 2014, p.

42). This is because mostly PR while in the quest of evading criticism its practices merely intend to create a disingenuous inkling to the governing body and immediate community. However, the resolution or the sought comfort through PR is a short-lived one because after a certain duration the entity ends up being in a bitter row with both environmental and consumer authorities (Demmerling, 2014). Conversely, CSR’ s focus encompasses ensuring a long-term relationship, which cannot be equalled to “ … just Public Relations” for it includes even disclosing an entity’ s activities (Ihlen, Bartlett & May 2011, p.

2022). This to ensure complete sustainability whose description may assume varied arguments as relayed by Werther and Chandle (2011, p. 15-19), which include exhibiting a heightened extent of moral uprightness, being rational in implementing its decisions and economic approach. Hence, enable any given entity or company speaks for itself to the public without resulting in false camouflaging, which is short-lived.


Ang, S. L., Idowu, S. O. & Kim, C. P. L. (2014). Corporate Social Responsibility in Asia Practice and Experience. Cham, Springer International Publishing - CSIP.

Benn, S, Todd, L, & Pendleton, J 2010, 'Public Relations Leadership in Corporate Social Responsibility', Journal Of Business Ethics, 96, 3, pp. 403-423.

Bortree, D. S. & DiStaso, M. W. 2014. Ethical Practice of Social Media in Public Relations. London: Routledge.

Calabrese, A, Costa, R, Menichini, T, Rosati, F, & Sanfelice, G 2013, 'Turning Corporate Social Responsibility-driven Opportunities in Competitive Advantages: a Two-dimensional Model', Knowledge & Process Management, 20, 1, pp. 50-58.

Caulkins, D. D., & Jordan, A. 2013. A companion to organizational anthropology. Chichester, West Sussex, UK, Wiley.

Chernev, A, & Blair, S 2015, 'Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility', Journal Of Consumer Research, 41, 6, pp. 1412-1425.

Demmerling, T. 2014. Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR from the Companies‘ and the Consumers‘ Point of View. Anchor Academic Publishing.

Glavas, A, & Kelley, K 2014, 'The Effects of Perceived Corporate Social Responsibility on Employee Attitudes', Business Ethics Quarterly, 24, 2, pp. 165-202.

Hack, L, Kenyon, A, & Wood, E 2014, 'A Critical Corporate Social Responsibility (CSR) Timeline: how should it be understood now?', International Journal Of Management Cases, 16, 4, pp. 46-55.

He, Y, & Lai, K 2014, 'The effect of corporate social responsibility on brand loyalty: the mediating role of brand image', Total Quality Management & Business Excellence, 25, 3/4, pp. 249-263.

Ihlen, Ø., Bartlett, J., & May, S. 2011. The Handbook of Communication and Corporate Social Responsibility. New York, NY: John Wiley & Sons.

Kaufmann, H. R., & Panni, M. F. A. K. (2014). Handbook of research on consumerism in business and marketing: Concepts and practices.

Madrakhimova, FS 2013, 'Evolution Of The Concept And Definition Of Corporate Social Responsibility', Global Conference On Business & Finance Proceedings, 8, 2, pp. 113-118.

Maruffi, B, Petri, W, & Malindretos, J 2013, 'Corporate Social Responsibility and the Competitive Advantage of Multinational Corporations: What is the right Balance?', Journal Of Global Business Issues, 7, 2, pp. 69-81.

Mohtsham Saeed, M, & Arshad, F 2012, 'Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital', Journal Of Database Marketing & Customer Strategy Management, 19, 4, pp. 219-232.

Puentes, R, Mozas, A, Bernal, E, & Chaves, R 2012, 'E‐corporate social responsibility in small non‐profit organisations: the case of Spanish ‘Non Government Organisations’', Service Industries Journal, 32, 15, pp. 2379-2398.

Sousa Filho, J, Wanderley, L, Gómez, C, & Farache, F 2010, 'Strategic Corporate Social Responsibility Management for Competitive Advantage', BAR - Brazilian Administration Review, 7, 3, pp. 294-309.

Vernon, KT 2015, 'Corporate Social Responsibility Stakeholder Engagement: Opportunity for Business to Thrive?', Business Law Today, pp. 1-3.

Werther, W. B., & Chandler, D. 2011. Strategic corporate social responsibility: Stakeholders in a global environment. Los Angeles: SAGE.

Wolf, R., Issa, T., & Thiel, M. 2014. Empowering organizations through corporate social responsibility. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global.

Download full paperFile format: .doc, available for editing
Contact Us