The paper "Corporate Social Responsibility - KFC" is a perfect example of a business case study. Corporate social responsibility (herein and after abbreviated as CSR) is an organization’ s commitment to observe and safeguard the overall well-being of the society in pursuit of their day to day goals and objectives (Korschun, Bhattacharya, and Swain, 2014). CSR is founded on the basis of stakeholder democracy which recognises that business organisations comprise of various interest groups possessing special interests and concerns that have an impact on the larger interests of an organisation.
Various appellations including but not limited to corporate citizenship, philanthropic deeds, and social responsibility guide organisation’ s obligation to achieve CSR sustainably. The following essay seeks to understand how organisations achieve corporate social responsibility sustainably with particular reference to CSR practices undertaken by Kentucky Fried Chicken (KFC). After a thorough description, application and evaluation of relevant theoretical underpinnings, the essay attempts to understand how much these theoretical concepts impact sustainability practices on the chosen company. The essay also sheds light on the impact on stakeholders (society, workers, suppliers, and customers) if the firm imputes corporate social responsibility.
Examination of CSR is crucial in understanding the inter-twinned relationship between corporate resources and business practices which impact the quality of life, organisational profitability, and environmental issues. This essay poses an argument that KFC has highly embraced and implemented CSR practices that have led to the company’ s competitive advantage in the fast-food industry. The essay further argues that these theoretical frameworks are highly relevant in present-day businesses, in the light that the achievement of a sustainable business environment in the purse of their key goals and objectives. Background of Kentucky Fried Chicken (KFC) KFC is among the largest fast-food restaurant companies globally with over 9000 stores in 118 countries specializing in fried chicken among other fast foods such as burgers and fries.
The company was founded by Harland Sanders in 1952 and has its headquarter currently situated in Louisville, United States.
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