Analysis of Trends in the International Airline Industry - Assignment Example

The paper "Analysis of Trends in the International Airline Industry" is a good example of a business assignment. Strategy is to be taken as natural and also the direction a company can take in light of the choices which are at its disposal. Therefore, from this definition of strategy, strategic responses can be inferred to mean the responses that an organization takes in achieving its strategies and hence strategic responses.

Nature: refers to the very essence of the company, for instance, BA is an airline and hence in the airline industry.

Direction: refers to where the organization in question (BA) is headed and hence strategic responses.

Pestle Analysis: It refers to a methodology whereby the macro environment is analysed. It will be used to analyze the political, economic, sociological, technological, legal and environmental forces affecting the airline industry under which BA operates and to which these forces impact the strategic making of BA.

• Abstract

The airline industry is in the service industry which experiences very volatile changes all over the world and hence companies have to keep up with the changes as well as plan for future changes and challenges in the service industry of airlines through strategic making. Strategy making is an important aspect in the organization in light of the organization succeeding in the environment it is operating in. Though the airline industry is changing like any other typical service industry, it does not mean that the airline industry can afford to lag behind or sleep in terms of making strategies suitable for the now markets tastes and the then (future) markets tastes. Therefore the paper critically reviews the corporate strategy of British Airways (BA), the company’s competitive strategies through critical appraisal of the company’s strategy, industry and company analysis. However, overall industry analysis is undertaken before any analysis of the company’s strategy through analysis of a three dichotomies impact in the company and in the context of three paradoxes in the company and the perspectives which are applicable to the paradoxes.

• Industry Analysis

: Overview

BA is among the largest airlines in the world which operate the scheduled premium international airlines.