The paper “ Oz Choc - External Landscape Analysis and Corporate Strategy” is a spectacular example case study on business. In order to understand the problems and issues faced by Oz Choc, it is important to conduct an external landscape analysis within which the organization is operating. The landscape is usually analyzed on the basis of political, economic, socio-cultural, and technological elements. It has been seen that every member of an organization, right from the competitors to customers, and executives to employees, are influenced by the organizational landscape and respond accordingly. Therefore, it is necessary to study the organizational landscape carefully so that misleading interpretations are avoided (Ashkanasy et al 2000).
This analysis of the external landscape would help Oz Choc to find out solutions to the deadlock created by international organizations and Commonwealth countries on procuring cocoa from Ivory Coast. Major industry playersFor understanding the issues faced by Oz Choc and creating strategies to overcome them, it is imperative to also consider the various players involved in the chocolate industry. It has been seen that in the current organizational landscape, the following industry players are influencing the industry: Australian Government, farmers, shareholders, workers, consumers, Commonwealth Countries, other competitors, United Nations, Government of Ivory Coast, French Government, various non-governmental organizations, fair trade bodies, and other emerging cocoa-producing countries and pirates. Political landscapeThe landscape in this case study outlines the regressive economic policies of a country, Ivory Coast, in a setting of a globalized modern economy.
It says that the Ivory Coast government does not believe in the practice of free trade policies (Krugman & Obstfeld 2008). According to free trade policy, every trader is allowed to transact independently without any intrusion from the government.
This policy helps in providing the traders and their partners with equal gain. However, the Ivory Coast government regulates the cocoa bean market and only pays a fixed price to the farmers.
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