Essays on Herbal Products - Supply and Demand Trends in the Target Market Assignment

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The paper “ Herbal Products - Supply and Demand Trends in the Target Market” is a relevant example of a business assignment. It is essential to analyze the key supply issues and demand trends of the three markets that include Saudi Arabia, Dubai, and Qatar, where the formed joint venture wants to establish its target market. Notably, with regard to the supply and demand market issues and analysis, the joint venture has enabled the business to acquire a strategic, competitive advantage. This has been driven due to the fact that the joint venture business is now in a position to pool its resources together, thereby enhancing an effective analysis which consequently results in a highly reliable outcome.

Such resources include the use of the human resource, who have unique professionalism and expertise on market research from both companies under the joint venture agreement; use of higher financial resources, which enables the accomplishment of more comprehensive research and analysis; and also enables the use of other capital resources that are essential in actualizing a highly reliable market analysis results. a. Supply AnalysisThe production of herbal products by the joint venture between Getz and Herbion companies mainly relies on the supply of specific, distinguished types of plant parts, which are considered to be the key raw material in the processing of various herbal products.

In the UAE market, in particular, the supply of raw materials for herbal products production is adversely affected by some regulatory issues with regard to the importation of herbal materials, for instance, fruits, vegetables, roots, bark, seeds, among other parts and also the herbal products (Barkla, 2010). These regulations entail the compliance of certain standards, especially with regard to the chemical levels of those plant materials (Zaman, 2012).

Herbal materials imported from foreign countries to the Dubai market have to be ensured total compliance on the set chemical levels. Failure to comply results in confiscation and destruction of such shipment. The three markets, Dubai, Saudi Arabia, and Qatar, remain significantly affected by the unfavorable weather conditions experienced in various producing countries.

References

List of References

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