Essays on Corporate Venturing Assignment

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IntroductionTo begin with, in any business field for realization of the business goal requires that there should be strategies which should lead the business venture to run. We can talk of strategic management and increased levels of innovation in increasing the manner through which better services and business opportunities can be realized (Grant 2002). This is where we talk about successful entrepreneurship. We can talk of entrepreneurship as the strategy that is used for innovation stimulation by making sure that the available entrepreneurial opportunities and talents are put into good use.

With the right form of implementation, entrepreneurship will bring about innovation as well as helping the working personnel with creative ideas in fostering corporate growth. Many successful companies have witnessed increased growth due to use of the right entrepreneur techniques (Duening, Robert & Michael 2009). We take Apple as an example of a company that has engaged itself in corporate venture and use its strategies as a case study for successful corporate venturing as a form of entrepreneurship. Apple has been identified through its history to make strategic acquisitions in order get improvements in their production line.

We can talk of the company’s desire to buy Roxio besides the negotiation to fuelling the cell development. For corporate venture purposes this becomes a big picture strategic purchase for Apple which will increase its level of entrepreneurship. On the other hand, another form of corporate venture that has been employed by Apple is the building developer incentives to help the little guys market. Below is an example of the success story that has been identical to Apple due to its successful entrepreneur plan. Apple Company Mission, Vision, Strategy and Information on Various PerspectivesAn organization mission is the overall focus on the business an organization performs in terms of core values and principles.

The vision on the other hand defines the organization desired future to those who accept and understand it. Apple Inc. as a leader in the innovation sector has a mission statement that is built from a quote by its founder Steve Jobs which states that man is the creator of change in the world. The mission statement is to design Macs, best personal computers in the world, along with OS X, ilife, iwork, and professional software.

It leads the digital music revolution with iTunes and iPods. The company has reinvented the mobile phone with revolutionary iPhone and App Store and is defining the future of mobile media and computing devices with iPad. The vision statement is Apple commitment to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offering. The overall strategy of Apple Inc.

is the delivery of strong products and creation of an Apple culture aimed at achieving customer loyalty. (James 2005). Apple Inc. Information on Financial Performance, Marketing, Internal Operations and SystemsUsing Apple Inc. , The report will access information on financial data, marketing and customer relations, information systems, staffing and human resource. Apple marketing and customer relations are the major backbone as a market leader in innovation. The company marketing strategies that are aimed at putting the customer first in designing and delivering products. Its products are self-made with attractive look that are customer appealing.

Its marketing is also made possible through various adverting campaigns and trade expos.

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