Essays on Corsairs Vengeance 2000 Wireless Headset Case Study

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The paper 'Corsair’ s Vengeance 2000 Wireless Headset" is a good example of a management case study. Vengeance 2000 Wireless Headset indicates one of the proofs of the need for diversification demonstrated by the Corsair Inc. The company has diversified from specializing in memory products to other audio products like the Vengeance 2000 wireless headset that can be effectively used for gaming. This report gives an insight into how the product has been represented by the sellers or suppliers in the market. A detailed description of the way marketers has used various features of the product to emphasize its specifications and requirements have been explored.

The report gives a background of Corsair Inc in the introduction and tackles the features of the product in the next section. The manner in which sellers or suppliers have represented the product in the market has been explored to a great extent with an effort of demonstrating how the product rates in the market. High performance, multiple-use, long battery life, comfort, and quality has been used to justify the shelf price tag of the headset in the shops.

Quality and design override everything. Corsair’ s Vengeance 2000 Wireless Headset Introduction Over time, Corsair has transformed itself from just being a memory manufacturer to more diverse entities which target gamers. Power supplies, memory, SSDs, keyboards, chassis, and cooling, mouse and audio products are produced by the company. The Vengeance 2000 wireless headset is one of the latest products that Corsair is targeting the gamers’ market. The gaming headset has shown increased prosperity for the company due to its reception in the market. The comfort of ten-hour usage guaranteed by the device makes it convenient for use for both starters and veterans alike (Smyth, 2004).

The product has been presented in various ways by the sellers to make it appealing to the customers. These features are contained in advertising, materials, packaging, sales channels, and supplier-provided information which is found on the internet. There has been an increased campaign to paint Vengeance 2000 wireless headset as one of the best headsets for gaming in recent times. Beginning from 1994 Corsair has been recognized as one of the leading manufacturers of computer memory in the world.

The company has diversified into every form of computer accessory. The latest line of computer accessories has been Christianized as ‘ Vengeance’ . The latest product is the wireless gaming headset known as Vengeance 2000 Wireless Gaming Headset (Moore & Pareek, 2010). The product has been fronted as a high efficiency that provides comfort and flexibility. The sellers have gone a great length to explain how the Vengeance Wireless Headset rates highly in terms of performance and high-quality features that increase the efficiency of use. The product has been widely advertised on social media on YouTube as well as traditional media.

The performance of the device has been highly advocated in advertisement features. A lot has been done to market Vengeance 2000 Wireless Headset (Becker & Arnold, 2010). Quality has been communicated in the most powerful means possible so as to warrant the US$150 price that is indicated on most of the price tags in general shops. The price varies from $140 to $150 US dollar. The advertised price on the internet is US$149.99. For someone looking comfort and efficiency, Vengeance 2000 Wireless Headset provides the best that a customer can hope for.

The device is stocked in many chain stores as well as marketed online and delivered through individual delivery. The materials used to make the headset are of high quality. The product was launched as providing quality and high performance alongside efficiency and convenience. The users had a chance to tell so much about the gaming sessions. The headset allows movement or mobility of the user while maintaining high reception. The few mishaps can be used to improve the rating of the device in the market and ensure high reception in the community.

Most products will have features like durability and flexibility as being some of the important selling points on the product. Vengeance 2000 Wireless Headset has not been advertised as an affordable device or the marketers and sellers have not used price as a selling point. This follows that there are other headsets which fetch a lower price in the market and perform equally well (Akehurst, 1996).

Reference

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Smyth, P., 2004, Mobile and Wireless Communications: Key Technologies and Future Applications, IET, London.

Becker, M. & Arnold, J., 2010, Mobile Marketing For Dummies, John Wiley & Sons.

Moore, K. & Pareek, P., 2010, Marketing: The Basics, Taylor & Francis.

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