The paper "Does Customer Satisfaction Have an Impact on Project’ s Success" is a wonderful example of a Marketing Case Study. Project management is usually a complex process that involves the proper use of material and human resources in order to achieve a set objective for the organization. Projects in organizations vary depending on the field the organization is in, but they are all focused on the prediction of a brighter future for the organization. It is due to this factor that the success factors for projects and project management have high variables.
Project management deals with the proper driving of the project in order to address factors that play a role in the success of the project. In the event that project management is done well, there are higher chances for the success of the project that when it was done poorly. Customer satisfaction is one of the man factors that affect the success of a project. The success of all projects is measured by the level of customer satisfaction that is seen during and after completion of the project. In addition, the success of the project will be affected by factors related to customer satisfaction such as customer service relationships in the context of projects related to the service industry.
The contents of this study are focused on establishing the influence that customer satisfaction has on the success of a project. Introduction The use of projects and project management has become a norm in all industries due to the high level of competition in the markets. The competition in the markets is attributed to the dynamic changes in the fields of technology, marketing, and shifting economies.
Globalization has played a major role in the development of these factors. Projects are now seen as the most sensible tools to employ in order to beat the competition in the market. Through project management, organizations are able to focus on specific goals that if achieved will aid in the success of the project. Projects, however, are operating under great levels of uncertainty caused by dynamics in the market and most of all, customer satisfaction. Project management has been defined in other quarters as a process that aims to meet customer needs.
In other words, projects are directed towards achieving customer satisfaction. Purpose of the study Customer satisfaction is the measure of how an organization’ s products or services are able to meet and satisfy the needs of clients. It is therefore right to say that; customer satisfaction has an impact on the overall success of an organization. Apart from having an edge over other competitors in the market, an organization can achieve success through channeling its efforts towards customer satisfaction strategies. The importance of customer satisfaction has been termed to play a role in the success of projects.
The contents of this study are focused on finding out the influence that customer satisfaction has on the success of a project. Apart from poor project management skills, customer satisfaction has been found to also influence the success of a project. The contents of this paper are focused on establishing the influence that customer satisfaction has on the success of a project.
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