The paper “ Adopting Pro-Market Strategies to Accommodate Changing Environmental Forces, Design of Marketing Strategies for One Segment, Achieving Brand Equity" is a convincing variant of an assignment on marketing. How do the concept of the organization's mission and environment opportunities come together to create a strategic fit? Having the right concept of an organization’ s mission and environment opportunities would help build a strategic fit. Strategic fit or the approach between “ what the environment wants and what the firm has to offer” [Hofstrand, D.] may said to be taking place when an organization is able to project future directions, identifies internal and external hurdles to face, and being able to capitalize on its environment opportunities through sound and clear marketing management. Today, organizations and industries such as financial services, retail, technology, transportation, and financial services, among others are seeing the vast potential of utilizing technological advances and other trends in economy and politics in fulfilling its overarching goals or mission to generate profits. A fit is also attained when a firm is able to gain insight and analyze the company’ s mission and how it is linked to the environmental opportunities at hand.
This information then would be very helpful in determining the target market and strategies to implement market activities. Finally, without communicating or relaying the message or the identified likely scenario, recommendations for action and future undertakings, the strategic fit is unlikely achieved. - Using SWOT as the analysis, describe a market development strategy into the international market by direct investment. To come up with a feasible market development strategy into the international market by direct investment, there is a need to have a SWOT analysis of the same.
The strengths and weaknesses of an economy must be explored and determined such as for example policies for direct investments, socio-cultural, economic and political conditions, market fluctuations, and many others. Through these factors, the potentials and opportunities for growth for a direct investment would need to be identified too such as: how direct investment would propel growth and increases in competition, thus spur restructuring if there would ever be. Other major considerations in coming up with a market development study for direct investments are threats for such endeavors.
Direct investors must also consider the threats of global competition and external, uncontrolled forces such as market fluctuations, economic conditions such as recessions and domestic or international investment policies. Legal issues must also be identified as one of the issues to be addressed if such an undertaking would greatly enhance the prospect for market penetration and dominance in the long run. - A marketing manager will adopt their pro-market strategies to accommodate changing environmental forces. Cite examples how social change, political action, demographic trends, economic fluctuations, and/or attitudes have influenced strategic marketing plans.
External environmental factors such as social change, economic, social and political actions and attitudes can influence strategic marketing plans in many different levels. As an example, we will cite a market development strategy for the adoption of bio-products such as bio-fuels, bio-mass derived heat, etc. ).