The paper "Motivation and Job Performance" is an outstanding example of management coursework. Motivation is regarded as a process that is tasked with producing goal-oriented behaviour in a person. It is strongly associated with initiating the desired behaviour within an individual as well as directing it towards the attainment of organisational goals. In general, motivation comprises of three elements; need, drive and goal. It has been established that individual need satisfaction hinders the drive in him to work towards the satisfaction of the need. With regard to this understanding, the effectiveness of the sales force plays a critical role in the overall success, growth and prosperity of the organisation.
Accordingly, for the organisation to meet its organisational goals, it is vital for the sales team to be highly motivated. Motivation in the sales function is defined as the amount of effort a salesperson is willing and ready to expand in the selling job. It is also important to note that not all salespeople are self-motivated and thus the need to be motivated in order to perform. Sales managers can use motivational theories like Maslow’ s hierarchy of needs theory, goal-setting theory, Herzberg’ s two-factor theory, expectancy theory, and job design theories.
This paper discusses how sales managers can create a motivation program for the salespersons' team. Motivation and Job Performance Motivation is a crucial factor that compels every human being to achieve or accomplish his/her goals. It is the guiding principle that allows people to remain focused on the success path regardless of the obstacles and challenges encountered (Reid & Plank, 2004). Individual performance is largely determined by his/her capability to do the job, the working environment including tools, materials together with the information or knowledge needed to do the job, and Motivation which is the desire to do the job (Laporta, 2003).
It has been established that work environments where work is monotonous and unchallenging, employees tend to be bored and annoyed and hence compromise their performance levels (Dixon & Adamson, 2013). Accordingly, by encouraging workers to work in teams thus making their work more interactive, employees become more competent, highly motivated and highly flexible to undertake multiple tasks thus increasing their performance levels (Vashisht, 2006).
Similarly, when the employer is reasonable and fair, employees will feel happier and motivated. In general, employee motivation increases the employee performance levels, which on the other hand help the company to succeed in its objectives. 4Ps Marketing Strategy A marketing strategy is an essential tool that a company uses to ensure that its products, promotions and services are noticed or recognized by the consumer (Bidgoli, 2010). For instance, a company can produce best products and introduce them to the market; however, without good communication between the company and the perceived product consumer, the company will not be able to sell these products (Gupta, 2009).
ASDA after its acquisition by Wal-Mart it has become a chain store that is renowned for its low prices for household and other products. Since its entry into this market, Wal-Mart has grown to become one of the best and biggest Britain chain stores (Hoover & Sparkman, 2006). The company’ s massive growth and success have been attributed to its marketing strategy, which has ensured customer retention as well as the attraction of new ones.
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