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  • Create a portfolio of five different advertisements, you may use screen shots, pictures, magazines, phone books or newspaper. look for an array of different ads targeting different types of consumers. additionally look for both national and lcal advertise

Essays on Create a portfolio of five different advertisements, you may use screen shots, pictures, magazines, phone books or newspaper. look for an array of different ads targeting different types of consumers. additionally look for both national and lcal advertise Assignment

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Advertisement Assignment Introduction Advertisements (Ads) are important for business organization as they portray image and identify of the firm in question. Ads are corporate communications tools that are aimed at not only attracting new customers but also keeping the already existing customers. Through ads, organizations are able to improve their sales and profitability targets. The following are some of the print ads used by different companies to reach out to consumers. The analysis that follows each advert includes demographic applications, emotional elements, and marketing strategies employed by the firm through the advert.

Figure 1: BIC Razor Advertisement Demography: The above advert is for BIC Razor. It is meant for elderly men who have beard. The organization, BIC aimed at reaching out to men who wish to clean their beard. In this advert, BI never intended to reach out to a specific age, income level, education level, or ethnicity amongst others (Toxel. com). BIC intended to reach out to men. Emotional Elements: BIC attempts to elicit a feeling for the desire of smooth and clean shaving. The feeling to have such smooth and clean shaving is indicated by the area already shaved by the razor compared to other unshaved places (Toxel. com).

This elicits in an individual the desire to have a clean and smooth razor. Marketing Strategy: Indeed, this advert was a good marketing strategy employed by BIC in reaching out to men and other interested parties who would wish to shave off their beard. Television and media adverts can also be effective in reaching out to the targeted group. Figure 2: Coca-Cola Advertisement Demography: The above advert is for Coca Cola Company. It is meant for everyone who wants to enjoy and refresh themselves.

Coca Cola Company used the advert to influence soft drinkers (Scrumpdillyicious. blogspot. com). Emotional Elements: Coca Cola Company through this advert attempts to elicit a feeling for the desire of having a refreshing drink. The writings or message displayed in the advert, the color, and the images elicit the desire for one to have a taste of soft drink. Marketing Strategy: Indeed, this advert was a good marketing strategy employed by Coca Cola Company in reaching out to men and other interested parties who would wish to shave off their beard.

Television and media adverts can also be effective in reaching out to the targeted group. Figure 3: Alcohol and Tobacco Advertisement Demography: The above advert is aimed at persuading drinkers of alcohol and smokers of cigarettes (Mediaed. org). The demography aimed at the by the advert was the global population that drinks and smokes cigarettes. Emotional Elements: The advert attempts to elicit a feeling for the desire of drinkers and smokers to stop alcohol and cigarettes. The writings or message displayed in the advert, the color, and the images elicit the desire for one to have a taste of soft drink. Marketing Strategy: Indeed, this advert was a good marketing strategy employed by BIC in reaching out to men and other interested parties who would wish to shave off their beard.

Television and media adverts can also be effective in reaching out to the targeted group. Figure 4: Advert on Cleaning Agent Demography: The above advert is aimed at persuading women and other persons involved in daily chores especially of cleaning (Rubygastelum. wordpress. com). The cleaning agent displayed in the advert above seems to fight stains, odors, grease, and dirt amongst others.

Emotional Elements: The advert attempts to elicit a feeling for the desire fight stains, odors, grease, and dirt. The images and writings or messages displayed on the advert are clear indication that there is need for one to fight dirt using such cleaning agents. Marketing Strategy: Indeed, this advert was a good marketing strategy employed by BIC in reaching out to men and other interested parties who would wish to shave off their beard. Television and media adverts can also be effective in reaching out to the targeted group.

Figure 5: Advert on use of Protection during Sex Demography: The above advert is aimed at reaching out to sexually active population that are not married and would want to engage in sex (Lim). Emotional Elements: The advert attempts to elicit a feeling for the desire to protect them during sexual intercourse. The photos of the naked man in between the armed men are a clear display of illustration on how sexually active individuals should enhance protection during the act.

The image of a packet of condom with the words “don’t be stupid” also sends the message. Marketing Strategy: Indeed, this advert was a good marketing strategy employed by BIC in reaching out to men and other interested parties who would wish to shave off their beard. Television and media adverts can also be effective in reaching out to the targeted group. References Lim, Hongkiat. 70 Creative Advertisements That Make You Look Twice: Condomshop. ch – Don’t be stupid, protect yourself. Web. 2 Dec. 2012. Mediaed. org. Deadly Persuasion: The Advertising of Alcohol & Tobacco.

Web. 2 Dec. 2012. Rubygastelum. wordpress. com. The Media and Advertisements vs the Women. Web. 2 Dec. 2012. Scrumpdillyicious. blogspot. com. Twas the Night before Christmas. .. 24 Dec. 2010. Web. 2 Dec. 2012. < http: //scrumpdillyicious. blogspot. com/2010/12/twas-night-before-christmas. html> Toxel. com. 24 Unforgettable Advertisements: BIC Razor Advertisement. 28 June, 2008. Web. 2 Dec. 2012. www. toxel. com/inspiration/2008/06/28/24-unforgettable-advertisements/>

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