Internal and External Corporate Governance Strategy for a Swimming Club - Hamilton Aquatics - Case Study Example

Download file to see previous pages The paper "Internal and External Corporate Governance Strategy for a Swimming Club - Hamilton Aquatics " is a great example of a business case study. The Hamilton Aquatics is set to become an integrated player in the United Arab Emirates’ amateur swimming industry. UAE maturing swimming industry is bringing about unprecedented opportunities. Unlike a decade ago, public universities are no longer the sole points of delivery. The increase in the number of hotels, health clubs, and public schools with a focus on integrating swimming as leisure and sports have increased opportunities to construct a swimming pool. While UAE’s swimming industry, specifically the indoor swimming, has existed for a long time, the launch of the Hamilton Aquatics an organised entity in the country has opened up more opportunities for amateur swimming to explore more swimming options. Still, it is still at the early stages of development.

The Hamilton Aquatics currently operates in Dubai, Al Ain, and Abu Dhabi. It also plans to expand to Sharjah, Fujairah, and Rak. The Hamilton Aquatics has been growing by nearly 20% annually. Due to the rapidly grown, it considers integrating a new structure that can facilitate and sustain continued growth. Its key stakeholders include the General Manager, Assistant General Manager, Youth Director: Commissioner, pool Officials, Head Coaches, Assistant Coaches, Swimmers/Customers and Company Sponsors. The Hamilton Aquatics is generally well placed at the milieu of swimming in UAE. It aims to attain a great deal as well as has plenty to provide its current and future stakeholders. This Strategy specified the strategies and policies by which the Hamilton Aquatics is will redefine itself during the next five years -- from 2015-2020.

The company also provides young people with an opportunity to participate in all forms or levels of swimming. This corporate governance strategy has a crucial role in helping improve the potential of the company in creating sustainable customers and addressing stakeholder needs. The strategy seeks to address the varied stakeholder interests, from that of the executive management swimming pool operators, the elite swimmers, learners, professional staff, volunteering staff, and swimming equipment providers, from learners to elite performers.

• Part 1: Internal Corporate Governance Strategy
• Objective and Goal

The main goal of the strategy is to achieve effective accountability, transparency, and corporate control in order to increase the YoungSwimming Co’s appeal to increase the customers and potential customers in Dubai, Al Ain, and Abu Dhabi, as well as in Sharjah, Fujairah, and Rak where it seeks to expand. The company will also aim to embrace the broader swimming community by addressing the greater stakeholder needs.

• The Vision

The company’s vision during the next 5 years is to develop an environment suitable for young swimmers in UAE to attain personal fulfilment. The vision requires embracing the entire swimming levels.

• The Mission

The company’s mission is to make sure that national competitions, coaching programs and clubs are brought nearer to all the youth who look to participate in swimming, in order to; develop their swimming skills and improve their health and wellbeing; engage the youth’s interest by integrating their imaginative programming as well as retaining their participation in the lifetime swimming.

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