The paper "Reviewing Crisis Communication in Ensuring Sustained Efficiency" is a wonderful example of an assignment on management. The Ministry of Health (MOH) oversees the formulation and implementation of health care policies and programs, management of clinics and hospitals, and certification and control of drugs in the country. The ministry, which is subdivided into several sectors, division, and department that are defined by their specialty, is headed by the Minister of Health. The ministry controls matters pertaining to health in all the seven states of the United Arab Emirates, which include Abu Dhabi, Ajman, Dubai, Al Fujayrah, Ras al Khaimah, Sharjah, and Umm al-Qaiwaini.
It should be understood that communication procedures and command chains are clearly defined to guide the ministry during normal operations in pursuit of its goals while maintaining professionalism and efficiency. Nonetheless, in times of crisis, these guidelines may be ineffective, inappropriate, or, inapplicable. Therefore, a plan to deal with emergencies and controversies, and to ensure that there is proper coordination among the seven states is vital. The Ministry recognizes that without such a plan, an emergency situation or controversial issue could cause permanent damage to the ministry, the government, and the entire nation.
The MOH could suffer copious losses and severely dent its image and reputation to the government and the public it serves. Furthermore, these consequences might result in a weak relationship with the international community. The aims and objectives of the plan should be, therefore, to ensure such damages are averted. Aim and objectives The aim of this crisis communication plan is to aid the ministry including the staff, directors, the minister, and the government in making decisions or coming to conclusions that are sensible during times of an emergency and/or a controversy affecting the ministry of health of the United Arabs Emirates.
It significant to note that this plan would only be effected in the event of a crisis. Moreover, it should guide and help decision (Colorado Nonprofit Association 2006) makers in guaranteeing the continuation of different services and activities provided by the ministry and the government, and ensure that the vision, mission, and the goals of the ministry are preserved.
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