The paper "Urgency of the Crisis Scenarios - Toyota" is a good example of a marketing assignment. For the first scenario involving faulty accelerators of Toyota vehicle brand, the level of urgency is immediate. It is important to note that is kind of crisis threatens directly the underlying public safety for the brand owners and others in highways throughout the world. Considering the fact that the company offers its Toyota brand vehicles to so many countries across the globe and the failure of these accelerators might result to intense danger, it is only safe to postulate that the threat is immediate urgency and immediate response should be set up. For the second scenario, which involves a sandwich owner offering free sandwiches, the level of urgency is immediate gradual.
The owner has some time to try and rectify the situation by way of formulating and informing the public about the initial objective of the campaign. The owner is able to alert the members of the public that the campaign was only meant for people within a given Facebook close group hence would need to confirm their membership prior to benefit from these free sandwiches. b) How Serious Would the Crises Be? For the first scenario involving faulty accelerators of Toyota vehicle brand, the crisis is certainly able to result in a public safety issue.
The lives of people across the world using highways that include pedestrians, cyclists are at stake. This is because faulty accelerators are prone to accidents that might result in death and other serious injuries and harm. It is important that the response is also made instant through a wider communication platform like website forums and international media agencies. For the second scenario, which involves a sandwich owner offering free sandwiches, the crisis is only likely to result in a financial loss of the shop.
This is ascertained to the fact that more than the planned number of people will visit the shop for free sandwiches thereby overstretching the current level of raw materials, which might prompt the owner to extrapolate their budget hence resulting to overconsumption of resources previously set of the campaign. The response should also be immediate but not that urgent since there is still time to rectify the anomaly. c) What would happen if the organisation did not respond? If the organisation failed to respond for the first scenario involving faulty accelerators of Toyota vehicle brand, then public safety is indeed at stake, which would result to loss of so many lives across the globe as a result of accidents.
In turn, this will likely cause a reputational loss as most potential customers would now refrain from buying not only the Toyota model that has been affected but also others produced by the company.
Consequently, the reluctance of the customers to purchase Toyota-branded products would then result in a financial loss since the firm’ s current and future operations depend on the sale of the vehicle units. Failure to respond to the second scenario, which involves sandwich owner offering free sandwiches, would basically result to financial loss since the owner will be compelled to overstretch his/her budget in order to accommodate even the unplanned number of customers. In the event that the owner fails to respond quickly to inform the public about the main objective of the campaign is to serve a selected few, potential customers who are then refused free products will feel neglected and unappreciated hence this will result to reputational loss, which will affect the brand image of the sandwich shop for years to come.
In fact, there is a possibility of potential customers overlooking the shop on the pretence that it is discriminatory in its dealings.