The paper 'Red Cross International Crisis Management" is a good example of a management case study. The Red Cross international has its local office on Albert Embankment, London. Its medical services include training laypeople on how to apply first aid. They also give first aid victims of the crisis in any part of the nation. It is at the forefront in helping the nation’ s emergency response activity, especially the poor. Its other services include care in the home, humanitarian education, refugee camp care, and acceptance of Red Cross volunteers (reference: http: //www. redcross. org. uk/). Aim and Objectives The aim of the crisis communications plan is to alleviate a stressful situation.
One objective is to reduce injury or loss of life precipitated by fires, floods, earthquakes, epidemics, and other similar events. Another objective is for the crisis communication plan to focus decision -making to resolve emerging critical issues in a potentially stressful crisis environment. Another objective is to provide a flexible response to all emergencies. A third objective is to help protect properties within Red Cross premises. The Red Cross International here in London should develop the Crisis communication Plan.
It is composed of a set of guidelines in an effort to protect the image of the company as a whole. These guidelines have been developed with inputs from all sectors of society. This includes the cooperation of the local government and non-governmental agencies. The Crisis Management Plan lists the step by step procedures to be implemented in case a crisis erupts (Davidson & Rogers, 2006, 41). Policy statement on crisis communications. The policy statement on crisis communications for Red Cross here is “ Report all Crisis situations such as fires, earthquakes, floods, poisoning, murder, etc.
ONLY to the Crisis Management Team and the Crisis Planning Team for immediate processing” . The company’ s crisis communication plan provides policies and procedures for the coordination of communications within the organisation, and between the organisation and any applicable outside agencies.
Banks, K., Crisis Communications, London, Routledge Press, 2007
Botan, C., Public Relations Theory II, Cambridge, Cambridge University Press, 2006
Davidson, R., Rogers, T., Marketing Destinations and Venues for Conferences,
Conventions, and Business Events, London, Butterworth Heinemann, 2006
Doeg, C., Crisis Management in the Food and Drinks Industry, London, Springer Press,
Egan, J., Marketing Communications, London, Centage Learning, 2007
Harrison, S., Public Relations an Introduction, London, Centage Learning Press, 2000
Larkin, J., Regester, M., Risk Issues and Crisis Management in Public Relations, London,
Kogan Page Press, 2008
Oliver, S., Handbook of Corporate Communication and Public Relations, London,
Routledge Press, 2004
Plunkett, J., Plunkett’s Advertising & Branding Industry Almanac, London, Plunkett
Ratzan, S. The Mad Cow Crisis, London, Routledge Press, 1998
Ray, S., Strategic Communication in Crisis Management, London, Greenwood Press,
Seymour, M., Global Technology and Corporate Crisis Strategies, London, Taylor &
Francis Press, 2005
Silvers, J., Risk Management for Meetings and Events, London, Butterworth,
Smith, R., Strategic Planning for Public Relations, London, Lawrence Erlbaum Press,