The paper "Destination Competitiveness: Managing Emerging and Traditional Tourist Attractions in Macau" is a good example of a business case study. In recent years, the tourism industry has undergone tremendous changes due to the emergence of new tourists’ attractions in society. Apart from the traditional tourist attractions such as historical sites, wildlife, natural environment and the culture of the people, the presence of emerging tourists’ attractions such as shopping tourism, casinos and amusement parks have brought a great impact on modern tourism (Michelson & Paadam 2016, p. 151). The paper examines how to manage emerging and traditional tourist attractions in Macau; a densely populated region in China.
Regions such as Hong Kong and Dubai have become major tourist destinations due to emerging tourism attractions. The changes in the field of tourism have thus brought the need to adopt effective measures of managing tourism destinations as well as the analysis of tourism destination competitiveness in both the local and the global market. Overview of Destination Product Development Macau is a Special Administrative Region of China. The region has experienced tremendous growth due to the presence of emerging tourism attractions such as shopping tourism and casino.
Casino tourism has therefore played a significant role in improving the economy of Macau. The region receives a high number of tourists annually due to the presence of casino tourism. The main centers for shopping for the casino include the Grand Lisboa Casino and the Senado Square. These regions provide state of the art casino where tourists can gamble among themselves or with the locals. The demand for casino tourism has increased recently due to the increasing recognition of Macau as an international tourist destination.
Moreover, Macau is densely populated thus increasing the number of people who seek the services of the gambling industry. The key differences in emerging and traditional tourism in Macau are the nature and way of consumption. Emerging tourism such as shopping tourism is based on the adoption of technology. Casinos that are used for gambling are developed using advanced technology. Therefore, the advancement in technology is a major trigger that can enhance the quality of emerging tourism attractions (Scott et al. 2008, p. 9). However, the traditional tourist attractions such as the culture of the Chinese people and the Portuguese in Macau does not involve the integration of technology.
The destination lifecycle for Macau depends on the time of the year. According to the Chinese calendar, several festivals such as the Dragon Boat Festival, Macau Grand Prix, are held at different times of the year. During such times the demand for shopping tourism in Macau increases than other times of the year. The major competitor of emerging and traditional tourism is Macau in Hong Kong city.
Hong Kong also provides a consumer-oriented casino and other forms of emerging tourism. Moreover, the city has traditional tourist attractions such as Hong Kong Disneyland amusement park, Victoria Peak, and Tian Tan Buddha. Despite the presence of stiff competition from other tourist destinations such as Hong Kong, Macau has managed to dominate the tourism industry due to the high population and effective destination management. The adoption of modern technology has enhanced the capability of Macau city to produce high quality emerging tourism such as casino and shopping tourism.
Benur, A & Bramwell, B 2015, ‘Tourism product development and product diversification in destinations’, Tourism Management, 50, 213-224.
Capone, F 2016, Tourist clusters, destinations and competitiveness, Oxon: Routledge
Engeset, AB & Heggem, R 2015, ‘Strategies in Norwegian Farm Tourism: Product Development, Challenges, and Solutions’, Scandinavian Journal of Hospitality and Tourism, 15(1-2), 122-137.
Elliott-White, M and Finn, M 2007, ‘Growing in sophistication: The application of geographical information systems in post-modern tourism marketing’, Journal of Travel & Tourism Marketing, 7(1), pp.65-84.
Kempiak, J Hollywood, L Bolan, P & McMahon-Beattie, U 2017, ‘The heritage tourist: an understanding of the visitor experience at heritage attractions’, International Journal of Heritage Studies, 23(4), 375-392.
Michelson, A & Paadam, K 2016, ‘Destination branding and reconstructing symbolic capital of urban heritage: A spatially informed observational analysis in medieval towns’, Journal of Destination Marketing & Management, 5 (2), 141-153.
Scott, N Laws, E & Prideaux, B 2008, ‘Tourism Crises and Marketing Recovery Strategies’, Journal of Travel & Tourism Marketing, 23(2-4), 1-13.
Williams, PW & Richter, C 2002, ‘Developing and Supporting European Tour Operator Distribution Channels for Canadian Aboriginal Tourism Development’, Journal of Travel Research, 40(4), 404-415.