Essays on Critical Analysis of the Apple Strategies Case Study

Download full paperFile format: .doc, available for editing

The paper "Critical Analysis of the Apple Strategies" is a perfect example of a business case study. The Apple Company is one of the outstanding entities in the computer and mobile communications industry. The company focuses on mobile communication and media devices, digital music players, personal computers, networking solutions, software development, as well as other digital applications. Some of Apple’ s common products include the iPhone, iPad, iPod, Mac, Apple TV, iOS, iCloud, and OSX. The company has also ventured into digital content and applications available in the App Store, Mac App Store, iTunes Store, iBooks Store.

Unlike other companies, Apple operates retail stores in different parts of the globe whereby its products are sold. Other customers opt for their online stores. In the recent past, Apple has also been selling its products through third parties. The company is about to launch its newest line of products the Apple Watch. A close analysis of the history of the company reveals that Apple began in 1976 and had since then registered growth to become a market leader in the industry. In 2014, the company was named as the first of the 500 Fortune Companies.

This paper will explore the company’ s strategy formulation and management. Notably, the company has become a market leader because of its commitment to developing and implementing effective strategies that give the company a competitive advantage. The paper will adopt a critical approach to the company’ s current strategies and highlight the potential improvements that can place the company in a more profitable position. In order to understand Apple’ s current issues and strategies, it is of significant importance to consider a brief history of the company’ s performance.

After the company had begun operating in 1976 with Steve Jobs and Steve Wozniak as the main decision-makers, it faced some challenges in the 1980s. Both Jobs and Wozniak had developed an interest in computers and electronics at a young age and nurtured their talent. However, in the 1980s, the company’ s products flopped badly in the market (O'Grady, 2009). At that point, Jobs, Wozniak, and other company leaders needed to develop better strategies in order to get the company back on the right track.

Specifically, the company faced a threat of bankruptcy.


Apple Inc. SWOT Analysis. (2015). Apple, Inc. SWOT Analysis, 1-10.

Harrigan, K. R., & Harrigan, K. R. (2003). Vertical integration, outsourcing, and corporate strategy. Washington, D.C: Beard Books.

Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2008). Understanding business strategy: Concepts and cases. Mason, OH: South-Western Cengage Learning.

Kourdi, J. (2009). Business strategy: A guide to taking your business forward. London, Eng: Economist in association with Profile Books.

Lashinsky, A. (2012). Inside Apple: How America's most admired-and secretive-company really works. New York: Business Plus.

Lazonick, W., Mazzucato, M., & Tulum, Ö. (2013). Apple's changing business model: What should the world's richest company do with all those profits?. Accounting Forum, 37(The Apple Business Model: Value Capture and Dysfunctional Economic and Social Consequences), 249-267. doi:10.1016/j.accfor.2013.07.002

Leonard, L., & Gonzalez-Perez, M. A. (2013). Principles and strategies to balance ethical, social and environmental concerns with corporate requirements. Bingley, U.K: Emerald.

Montgomerie, J., & Roscoe, S. (2013). Owning the consumer—Getting to the core of the Apple business model. Accounting Forum, 37(The Apple Business Model: Value Capture and Dysfunctional Economic and Social Consequences), 290-299. doi:10.1016/j.accfor.2013.06.003

O'Grady, J. D. (2009). Apple Inc. Westport, Conn: Greenwood Press.

Olson, P. (2015). Apple's U.S. iPhone Sales Surpass Android For First Time In Years. Forbes.Com, 2.

Patrick, S. (2014). Apple hits new high on positive iPhone 6 sales data. Investors Business Daily. p. 00.

Sadeghi, S. (2012). Defensive Strategy - Apple's Overlooked Key to Success. Berlin: epubli GmbH.

Schneiders, S. (2011). Apple's secret of success - traditional marketing vs. cult marketing. Hamburg: Diplomica-Verl.

Wilcox, D. L. (2012). At the Core of Apple. Public Relations Strategist, 18(3), 28-29.

Xie, W, & Liang, H. (2013). 'A case study: Innovation strategy assessment of the leading smartphone companies'. 2013 Suzhou-Silicon Valley-Beijing International Innovation Conference, p. 121.

Ximénez, J. M., & Sanz, L. J. (2014). Financial decision-making in a high-growth company: the case of Apple incorporated. Management Decision, 52(9), 1591. doi:10.1108/MD-10-2013-0557

Download full paperFile format: .doc, available for editing
Contact Us