The paper "Samsung Corporate Social Responsibility " is a good example of a business case study. In the past three decades, activities concerning corporate social responsibility (CSR) have gained unprecedented momentum. During this time, CSR has drawn much public attention owing to the heightened globalisation process. The number of multinational companies has increased as countries have come to be more liberalised. CSR has become an important element of each company’ s annual reporting. This is simply because their operations have a significant impact not only on the economy but most importantly on the environment, the general public and the people they employ.
Below I assess Samsung’ s performance in respect to its mandate on CSR including health and safety, employment, human and labour rights, environment, equality, as well as community development. Samsung is a global conglomerate based in Seoul, South Korea. The Group has diversified activities in virtually every corner of the globe. It has manufacturing plants and business operations in different parts of the world such as Korea, Vietnam, China, India, Brazil, Indonesia, United Kingdom, Canada, South Africa, and United States and in many other countries.
The company’ s products, especially LCDs, LEDs, mobile phones and smartphones are sold in every corner of the earth. The company employs over 290,000 people globally, either directly or indirectly (Samsung, 2015). As one of the leading electronics manufacturers in the world, Samsung is expected to substantially participate CSR. The company ought to pay attention to and be engaged in conserving the environment, improving the local economy, and respecting the rights of society and other businesses. The Positive Aspect of Samsung’ s CSR The company has made a great attempt as regards its mandate on CSR.
In fact, Samsung has won many awards due to its focus on CSR. Some of the awards include the Solve for Tomorrow Award, among others. This is because the company believes that the incorporation of CSR activities into its commercial operations is mandatory for its sustainable growth. This has even been reflected in the company’ s vision “ Inspire the World, Create the Future. ” The company “ believes it is our responsibility to do business in a way that enriches our planet” (Samsung, 2015). Its commitment to CSR is underlined by the creation of the CSR Liaison Office in 2009, which directly reports to the CEO. Established in 1996, Eco-generation is Samsung‘ s major CSR program and is also one of the major environmental education programs for youth and children in South Korea.
The program was expanded in 2006 to the Asia-Pacific region in partnership with the UNEP ROAP (United Nations Environment Programme Regional Office for the Asia Pacific). The program is principally run through the website (www. eco-generation. org) and is still supported by Samsung’ s experts in environmental matters. Eco-generation emphasises learning and sharing information regarding the environment (Samsung, 2015). With customer satisfaction in mind, Samsung develops innovative and high-quality products that are environmentally-friendly.
The company has dedicated itself to cut down F-gas emissions resulting from their manufacturing undertakings by improving the filter systems and efficiency. For example, from 2008 to 2012 the company reduced this indicator by 40 per cent. Furthermore, the company is continually at work and has a strategy in place to increase the energy efficiency of its products. Its strategy is to venture into the production of solar power, LED lights and electric cars under its new environmental rules by 2020.
The company recently set up an Eco-Rating system for all its products to ensure that Samsung’ s products meet the terms of the global environmental guidelines. The company intends that this becomes more important and seeks support from government and non-governmental organisations to improve on matters concerning the environment (Samsung, 2015).
Hannagan, T., Bennett, R. et al. 2005. Management: Concepts & Practices, 4th ed, Harlow: Pearson Education Limited.
Mullins, L. J. 2007. Management and Organizational Behaviour, 8th edition, Harlow: Pearson Education Limited.
RepRisk, 2013. The Most Controversial Companies of 2013.
Samsung. 2015. About us.
Samsung. 2015. Annual Report 2013.
Samsung. 2015. Global Code of Conduct.
Samsung. 2015. Sustainability Reports 2013.