The paper "Implications of Organisational Identification" is an outstanding example of a management literature review. Organisational identification is very important to the growth and success of any organisation. Through identification, an employee or client can display his or her commitment to the organisation, which identifies them with that actual organisation and creates positive attitudes and feelings. In the case of an employee, identifying themselves with the organization can result in greater co-operation behaviour, positive attitudes towards their duties, lower absenteeism and greater job satisfaction. When there is an enhanced client relationship, the quality and acceptance of the product and services are elevated, leading to the greater business potential within the workplace and the organisation.
Therefore, organisational identification exhibited by project managers has a greater effect on the relationship between managers and clients, reducing the performance vagueness, therefore, heartening the client’ s responsibility for the consequences. This form of identification is applied to the ‘ social identity theory’ . Social identification is that a person does not have oneself but instead has several selves that have correspondence to a wide group of people and become a member, this is, in other words, the perceived membership to a particular social group (McShane, Steven, Olekalns and Travaglione, 2010.p, 18).
There are varying degrees at which employees identify themselves with their organisation. This can be dependent on the number of groups that are in that specific organisation. Since it has been elucidated in the past that employees identify themselves to certain groups within an organisation, these levels that can take place include- the divisional level, workgroup level and the overall organisational level. On the other hand, marketing research indicates that there are cues that are observable that determine the degree of identification.
For instance, with a salesperson appearance, its appearance actually reflects the degree at which he or she identifies with the organisation. The variables involved in this study include the control variable of time, the client’ s location, the client loyalty and client satisfaction. Therefore, this study will critically study and discuss the implications of organizational identification by reviewing the literature of similar studies. Organizational identification according to (Jones and Volpe 2011, 414) is the perceived belongingness to an organization such as being an alumni member of an institution.
It is also the congruence of values between the organization and the individual employee. Analysis: In the article by Webber (2011, 119), he studies the ‘ social identification theory’ to the project manager and the client relationship, which is exhibited in the service sector. The study explores the impact of dual identification, the client co-location on the satisfaction, along with the loyalty shown by the client. As Webber (2011, 119) puts it down to the growth of the service sector, the clients have become more demanding.
Therefore, this sector has been forced to change the way they render their services, to ensure they have sustainable client loyalty. A strategy employed to attain this include, making the client a participant in the production process. By integrating a client’ s views and ideas to the product, creates an engagement of the client in the process, which results in the acceptance of the products and services rendered by the organisation. This will consequently widen the business potential of the organisation.
Candace Jones and Elizabeth Hamilton Volpe.2011.Organizational identification: Extending our understanding of social identities through social networks J. Organiz. Behav. 32, 413–434
Daan Van Knippenberg and Ed Sleebos .2006 Organizational identification versus organizational commitment: Self-definition, social exchange, and job attitudesJ. Organiz. Behav. 27, 571–584
Jennifer Yurchisin and Mary Lynn Damhorst 2009.An investigation of salesperson appearance and organizational identificationJournal of Fashion Marketing and Management Vol. 13 No. 3, pp. 458-470
Jos Bartels;Oscar Peters, Menno de Jong and Ad Pruyn;Marjolijn van der Molen.2010. Horizontal and vertical communication as determinants of professional and organisational identification Personnel Review Vol. 39 No. 2,pp. 210-226
Michael S. Cole and heike bruch. 2006 Organizational identity strength, identification, and commitment and their relationships to turnover intention: Does organizational hierarchy matter? J. Organiz. Behav. 27, 585–605
McShane, Steven, Mara Olekalns and Tony Travaglione. 2010. Organizational behavior on the Pacific Rim. 3rd ed. North Ryde NSW: McGraw-Hill Australia
Sheila Simsarian Webber.2011.Dual organizational identification impacting client satisfaction and word of mouth loyalty Journal of Business Research 64 119–125