The paper "Effective Leadership and Marketing Strategies - British Heart Foundation " is a perfect example of a marketing case study. The essay will focus on factors such as effective leadership, organization structure, marketing strategies and budget management in relation to the success of the British Heart Foundation (BHF). The paper will demonstrate how the current marketing director will foster transformational leadership that will assist BHF in overcoming the current challenges of reduced funds due to the economic challenges faced by UK citizens. The effects of the global economic crisis still live in the UK, where the high cost of living poses huge challenges to the success of BHF.
With effective marketing strategies, the BHF management will be able to explore new avenues that will lead to the generation of more revenue to respond to the high number of people living with heart diseases ion the country. With proper budgeting and management of the funds, the BHF will be able to overcome the challenges and respond to the current demand for treatment. Background information The BHF is one of the most charitable initiatives that have successfully assisted in addressing the challenge of cardiovascular disease in the UK.
The heart diseases have become common in the UK, where it is estimated that close to 159,000 people die annually (British Heart Foundation, 2013). It is also estimated that more than 2.3 million people live with heart diseases in the UK, putting more economic pressure on the government and healthcare institutions. The country also loses close to 19 billion pounds annually due to the negative effects of heart diseases (British Heart Foundation, 2013). The county has incurred both economic and social loses.
The establishment of the BHF was to respond to the challenge of increased cases of cardiovascular diseases. With the high cost of treatment for heart diseases, a majority of the patients cannot afford. The BHF has been able to intervene, ensuring that it responds effectively to the challenge. Smoking and obesity have been identified as the main risk factors that lead to heart diseases in the UK. Despite the charitable services offered by the BHF, the institution is currently facing financial problems. The UK is still recovering from the negative effects of the 200/08 global economic crisis.
Its economy has been weak, and many employees have lost their jobs. With the increased cost of living, it is becoming increasingly difficult for the citizens to support the initiatives of the BHF through financial assistance. This challenge spells a bleak future for the BHF, where it may not be able to achieve its objectives. Effective leadership and Organization Culture The BHF faces a major challenge of the potential reduction in revenue, despite the investments made, and the number of contributions made by well-wishers.
While the cost of treatment and management of cardiovascular diseases is close to 20 billion pounds, the BHF had an income of close to 128.5 million pounds in the 2011/2012 financial year. 42% of the income came from legacies, accounting for about 53 million pounds (British Heart Foundation, 2013). This, according to statistics, was about 3% less to that of 2010/2011. The reduction in income from legacy has been attributed to the volatile economy faced by the UK. The BHF had an income of close to 31% being contributed through the fundraising, and 22% in rental income (British Heart Foundation, 2013).
The management has expanded its investment, where it has established about 45 shops in 2010/2011. The investment is playing a huge role in generating more income to assist the company in achieving its mission, vision and objectives.
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