The paper "Analysis of Social Performance of Hewlett Packard Company " is a great example of a business case study. Today, the corporate social responsibility and social performance of companies are at the forefront of corporate concerns. Given the factors they derive from society to support business operations, there is a reciprocal requirement for the businesses to contribute towards social prosperity (Solomon, 1999). As per Zeller et al. (2003) “ the social performance of an organization comprises the relations of the organization with its clients and with another stakeholder (Zeller et. al, 2003).
The Corporate Social Responsibility of organisations involves self-regulation and voluntary undertakings of social contributions towards various stakeholders (Hockerts, 2008). This paper critically examines the social performance of the world’ s largest information technology firm – Hewlett Packard Company. Overview of Social Performance According to Davis (1983), “ corporate organisations ought to have responsibilities beyond simply enhancing their profits because they enjoy greater social and economic power in any society” (Masaka, 2008). For HP this translates into responsibility towards the entire world given its global presence. In line with the proper corporate responsibility approach, HP has prioritized its social performance activities and integrated it into the overall business strategies through its Global Citizenship program. The measurement of an organisation’ s social performance involves investigating elements such as “ mission, ownership, management principles, ” staff management and development as “ well as its conduct in the market and community and relations with various stakeholders” (Zeller et. al, 2003, p5).
Institutional performance is, in fact, a “ license to operate” within the society where there is an implicit endorsement of the organisation's operations and the very existence, by the society (Post et. al, 2002). According to Freeman, the CSR should be neither dependent on legitimacy nor morals but a part of organisational creed and culture.
It has to be integrated into the overall organisational existence (Freeman, 1984). An analysis of HP’ s Social Performance within the Global Society Hewlett-Packard Company which is commonly referred to as HP is the largest information technology companies in the world today. Hewlett-Packard Company is recognized for its social responsibility through many awards and accolades over the year. The social performance of HP is driven by a well-strategized Global Citizenship program which engages the HP supply chain, drives how the company develops new products, runs its operations and engages with stakeholders (Hewlett- Packard, 2010).
Social performance is one of the seven core corporate objectives of HP and over 70 years, the company has aligned its business goals with the impact to society and stakeholders. While HP addresses various elements in its social performance, the focus on the environment. 3.1Positive Social Performance towards Environment According to HP’ s Global Citizenship program, “ HP strives to be the world’ s most environmentally responsible IT company” (Hewlett Packard, 2010).
The company has driven its environmental conservation activities through recycling, use of renewable energy sources, conserving resources and developing products that conserve energy. According to records in 2007, the company claims that the company has met the targets of recycling 1 billion pounds of electronics and now working on the new recycling targets set at 2 billion pounds to be achieved by end 2010 which is a 73% lead over its closest competitors in the industry when it comes to recycling.
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