Essays on Analysis of Social Performance of Hewlett Packard Company Case Study

Download full paperFile format: .doc, available for editing

The paper "Analysis of Social Performance of Hewlett Packard Company " is a great example of a business case study. Today, the corporate social responsibility and social performance of companies are at the forefront of corporate concerns. Given the factors they derive from society to support business operations, there is a reciprocal requirement for the businesses to contribute towards social prosperity (Solomon, 1999). As per Zeller et al. (2003) “ the social performance of an organization comprises the relations of the organization with its clients and with another stakeholder (Zeller et. al, 2003).

The Corporate Social Responsibility of organisations involves self-regulation and voluntary undertakings of social contributions towards various stakeholders (Hockerts, 2008). This paper critically examines the social performance of the world’ s largest information technology firm – Hewlett Packard Company. Overview of Social Performance According to Davis (1983), “ corporate organisations ought to have responsibilities beyond simply enhancing their profits because they enjoy greater social and economic power in any society” (Masaka, 2008). For HP this translates into responsibility towards the entire world given its global presence. In line with the proper corporate responsibility approach, HP has prioritized its social performance activities and integrated it into the overall business strategies through its Global Citizenship program.   The measurement of an organisation’ s social performance involves investigating elements such as “ mission, ownership, management principles, ” staff management and development as “ well as its conduct in the market and community and relations with various stakeholders” (Zeller et. al, 2003, p5).

Institutional performance is, in fact, a “ license to operate” within the society where there is an implicit endorsement of the organisation's operations and the very existence, by the society (Post et. al, 2002). According to Freeman, the CSR should be neither dependent on legitimacy nor morals but a part of organisational creed and culture.

It has to be integrated into the overall organisational existence (Freeman, 1984). An analysis of HP’ s Social Performance within the Global Society Hewlett-Packard Company which is commonly referred to as HP is the largest information technology companies in the world today. Hewlett-Packard Company is recognized for its social responsibility through many awards and accolades over the year. The social performance of HP is driven by a well-strategized Global Citizenship program which engages the HP supply chain, drives how the company develops new products, runs its operations and engages with stakeholders (Hewlett- Packard, 2010).

Social performance is one of the seven core corporate objectives of HP and over 70 years, the company has aligned its business goals with the impact to society and stakeholders. While HP addresses various elements in its social performance, the focus on the environment. 3.1Positive Social Performance towards Environment   According to HP’ s Global Citizenship program, “ HP strives to be the world’ s most environmentally responsible IT company” (Hewlett Packard, 2010).

The company has driven its environmental conservation activities through recycling, use of renewable energy sources, conserving resources and developing products that conserve energy. According to records in 2007, the company claims that the company has met the targets of recycling 1 billion pounds of electronics and now working on the new recycling targets set at 2 billion pounds to be achieved by end 2010 which is a 73% lead over its closest competitors in the industry when it comes to recycling.

Works Cited

:

Cook, M. 2004. Old Computers and Toxic Waste. UBC Reports. 50 (10)

http://www.publicaffairs.ubc.ca/ubcreports/2004/04nov04/toxic.html

(accessed August 25, 2010)

Freeman, E. R. 1984. Strategic Management: A Stakeholder Approach. Boston, MA: Pitman.

Hewlett-Packard Company. 2010. “Global Citizenship”

http://www.hp.com/hpinfo/globalcitizenship/globalissues/index.html

(accessed August 16, 2010)

Hewlett Packard Company. 2010. Green house Gas Emissions.

http://www.hp.com/hpinfo/globalcitizenship/enviro/energy/greenhouse.html

(accessed August 19, 2010)

HP, Dell, J&J, Intel and IBM Top Newsweek’s Inaugural Green Rankings. 2009. Environmental

Leader. http://www.environmentalleader.com/2009/09/22/hp-dell-jj-intel-and-ibm-top-

newsweeks-inaugural-green-rankings/ (accessed August 16, 2010)

Toxic Tea Party. 2007. Greenpeace Org.

http://www.greenpeace.org/international/en/news/features/e-waste-china-toxic-pollution-

230707/ (accessed August 23, 2010)

Hockerts, K. 2008. Managerial Perceptions of the Business case for Corporate Social

Responsibility. CBSCSR Working Paper Series: Copenhagen Business School.

Hockerts, K and M. Morsing. 2008. Literature Review on Corporate Social Responsibility in the

Innovation Process. Copenhagen Business School (CBS), Center for Corporate Social

Responsibility.

Masaka, D. 2008. Why Enforcing Corporate Social Responsibility (CSR) is Morally

Questionable. EJBO Electronic Journal of Business Ethics and Organization Studies.

13, 1: 13-21

Much toxic computer waste lands in Third World. 2002. Tech News.

http://www.usatoday.com/tech/news/2002/02/25/computer-waste.htm

(accessed August 26, 2010)

Post, James, L. Preston, and S. Sybille. 2002. Redefining the Corporation: Stakeholder

Management and Organizational Wealth. Stanford Business Books.

Searching for Green Electronics. 2008. Greenpeace International.

http://www.greenpeace.org/raw/content/international/press/reports/searching-for-green-

electronics.pdf (accessed August 19, 2010)

“Shatner Talks Toxic Computers” 2009. Greenmuze.com.

http://www.greenmuze.com/celebs/green/1360-shatner-talks-toxic-computers.html

(accessed August 20, 2010)

Takatsuki, Y. 2006. Dealing with toxic computer waste. Business reporter, BBC World Service.

http://news.bbc.co.uk/2/hi/business/6110018.stm (accessed August 25, 2010)

Recycling of Electronic Waste in China and India. 2005. Greenpeace.Org

http://www.greenpeace.org/international/PageFiles/25502/recyclingelectronicwasteindiac

hinafull.pdf (accessed August 25, 2010)

Download full paperFile format: .doc, available for editing
Contact Us