The paper "International Journal of Hospitality Management" is a perfect example of a management research paper. This particular article clearly brings out two main themes which are: the problems of labour in the hospitality business and the effects of seasonality on small hospitality businesses. These small hospitality businesses as mentioned are such as restaurants, bars and cafeterias. These themes are well spelt out in the introduction of the article which is a good practice. “ An excellent introduction is the perfect way to enter the reader's mind” according to research paper introduction requirements. 1.2.
Purpose of the research According to the introduction of this particular article, a number of problems spring out. One of them is to ascertain the extent of the shortage of labour for the hospitality industry. Also, there is the work of evaluating the effect of employee turnover on these particular businesses and finally to get to know the challenges that hospitality business face in college cities. All these mentioned purposes serve to improve the hospitality industry and especially in college towns where the focus is. The question, however, is whether there is going to be the necessary conclusion on the same.
These problems are very relevant to the study at hand though with a critical omission. It is very important to include the question of employee comfort and reason for their lack of satisfaction which leads to the high turnover. This article has omitted this investigation which could also be instrumental in evaluating the problem at hand. “ Employees’ departure relates to the realities on the market” (Griffeth, Griffeth & Hom, 2004, p. 76). 1.3. Importance of the study The significance of this study in the hospitality sector in the cities of study is so much and especially for those that will use the results of such an outcome to improve the business conditions.
The study is bound to bring out the challenges behind the expansive hospitality industry and how they are tackled with attention to small businesses (Axelrod, 1996). 2. Literature review 2.1. Relevance and depth of the literature The literature of this article fails to clearly mention the history of the hospitality business and especially in this college towns that lead to the study being carried out.
The issue of small firms in hospitality has been looked at more extensively in previous journals like in Quinn et al (1992). This is not to mean the review is totally flawed. It has articulated some core and important-to-know details about the small hospitality operations. The notable ones are the facts of it attracting few job seekers due to the limiting pay and what is perceived as ‘ low profile’ . Many will prefer to be at a place where they are constantly improved to better positions in their employment.
Too little advancing and/or little growth is the reason for great turn over (Branhan 2005). Another issue mentioned is that of the environment which according to me should not be a major threat to an organized business. According to the writer of the article, the businesses get an advantage when they retain their employees. This is true and is also echoed in Johns and Lee-Ross (1995). The advantage is to do with continued competence improvement and familiarity between the employees and the customers which create the necessary working rapport.
The other positive about the article is the mention that the practice of good leadership by the management obtains a growth in the business. I am in agreement with this because where leadership fails, the outcome in terms of profit is below the level that can sustain the business. Creativity is of paramount importance in management according to Lee-Ross and Lashley (2009) and it could be used to get the best results. Another important thing is the mention of students as major contributors in the labour force of these businesses which is true and especially because of their desire to get pocket money and pay the necessary bills.
At this point, it would have been important to mention that in such towns, students still remain the target customers.
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