Effects of Customer Acquisition and Retention Orientations - Assignment Example

… The paper 'customer Loyalty and Relationship Marketing at 7-Eleven Stores Pty " is a good example of a marketing case study.... This paper explores customer loyalty and relationship marketing the 7-Eleven Stores Pty.... The paper first defines customer loyalty and relationship marketing within the context of marketing theory.... The paper "customer Loyalty and Relationship Marketing" is a good example of a marketing case study....

This report analyses the need for the implementation of customer loyalty as well as relationship marketing program in Metro Housekeeping Limited.... All of them aimed at improving the implementation of customer loyalty and relationship marketing in the company.... In order for the company to achieve all its' aims, it has to ensure that there is a successful implementation of customer loyalty as well as a marketing relationship program.... Relationship marketing, on the other hand, is a form of marketing that mainly emphasizes customer retention as well as customer satisfaction....

These returns result in increased profits or sales, greater levels of customer loyalty.... These returns result in increased profits or sales, greater levels of customer loyalty, and a stable market position.... As a result, certain business strategies are been developed and applied in the fast-food industry in order to achieve similar effects....

These foundational assets that buttress the root success strategies include collaborative leadership, skills and knowledge retention, and working cultural cohesion.... … The paper "Role of Organizational Culture in Mergers and acquisition" is a good example of a management research proposal.... The paper "Role of Organizational Culture in Mergers and acquisition" is a good example of a management research proposal.... Though out the merger or acquisition, the human capital in the acquired company is plunged into a pool of uncertainty especially about the unfolding of events, the stakes of their jobs and their morale is derailed as they discern their contributions to the future....

For most organizations, the task of searching, acquiring, and retention of clients is usually a bigger challenge that is experienced than ever before.... The implementation of CRM in KATG has proved to be problematic due to poor acquisition and implementation processes of the CRM in KTG.... The aim of this paper is therefore to identify the underlying factors, which have negatively contributed to the poor acquisition and implementation processes of the CRM in KATG....

Consistent with this view, Rahman and Masoom (2012) argue that relationship marketing is different from other marketing types, as it lays emphasis on the creation of long-term value of customer relationships by extending communication further than just using sales promotions or intrusive advertising.... Current scholarly evidence on the real effects of relationship marketing has provided convincing results indicating its potential to acquire and retain customers over the long term....

… The paper "Employee's retention in Customer Services Jobs in a Telecommunications Company" is a perfect example of a management assignment.... The paper "Employee's retention in Customer Services Jobs in a Telecommunications Company" is a perfect example of a management assignment.... As Shaw (2014) also observes, the frontline employees are today the initial and often the sole representation of the service companies who have a significant impact on customer satisfaction....

After the acquisition of IBM's ThinkPad in 2004, Lenovo became one of the world PC producers in the world alongside Dell and HP.... After the acquisition of IBM PC, Lenovo has made several other acquisitions steering the firm for prospective development in high-revenue and high-growth markets....