The paper "Cross-Cultural Communication" is a great example of management coursework. Without a doubt, cross-cultural communication is important for firms having diverse labor force and taking part in the global economy. Basically, it is imperative for firms to comprehend the factors that make up a diverse and effective workforce. In this case, cross-cultural communication has turned out to be strategically vital to global companies because of the growth of technology, global business as well as the Internet. Comprehending cross-cultural communication is imperative for companies seeking to go international; therefore, this form of communication involves comprehension of how individuals from diverse cultures communicate speak, as well as see the world around them.
As stated by Kawar (2012), cross-cultural communication is concerned with understanding various business communication strategies, beliefs and customs. There are numerous factors that affect cross-cultural communication, and they include high-context versus low-context cultures, differences in language, power distance as well as high non-verbal differences. Even though businesses have progressively shifted towards an integrated world market so as to meet their needs, the communication challenges at a global level have become more and widespread.
However, in a world economy that is progressively competitive, it has become tougher for successful companies to carry out business absolutely within the secure precincts of an environment for a single domestic business. In order to achieve a satisfactory position within the world of business, managers have increasingly become conscious of the main cross-cultural communications roles in the work environment. As indicated by Huang (2010) culture varies, and so when cross-cultural communications are distorted, it can weaken the position of the company in the local and international market; thus, preventing it from realizing its strategic goals, and eventually resulting in failure.
The essay seeks to provide critical analysis of cross-cultural communication from a theoretical perspective, an overview of barriers facing global companies, and implications of cross-cultural communication insights in international businesses.
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