Essays on Cross-Cultural Communication Analysis - GlaxoSmithKline Case Study

Download full paperFile format: .doc, available for editing

The paper 'Cross-Cultural Communication Analysis - GlaxoSmithKline" is a good example of a management case study. Effective cross-cultural communication is a prerequisite for international business success and managers of multinational corporations should focus on strengthening existing strategies that contribute to effective communication amongst employees (Chiu et al. , 2010, p. 484). GlaxoSmithKline (GSK) is a multinational corporation with a global presence and draws its employees from diverse backgrounds including Australians, Asians, and Russians. The diversity of GSK's workforce creates a precursor for cross-cultural miscommunication due to the cultural differences existing amongst its employees.

The significance of cross-cultural communication became more pronounced following market’ s globalization and advances in the technological platforms upon which businesses operate (Guang and Trotter, 2012, p. 6456). Similarly, the importance of the cultural quotient has been pegged upon the cultural dynamics around the work environment globally (French, 2010, p. 13). GSK managers should be keen on ensuring their employees give the best of their skills to the success of the pharmaceutical giant. Immigrants constitute a significant proportion of GSK's workforce with a growing contribution across the continents. This group of employees brings diverse knowledge as well as expertise which are crucial for the success of GSK.

The programs established by this multinational should focus on helping its employees in adapting to and dealing with the culture shock that potentially arises in the event they are posted to work in non-native countries. This review evaluates the various strategies that GSK can adopt to improve its cross-cultural communication. Introduction The significance of cross-cultural communication became more pronounced following market globalization and advances in the technological platforms upon which businesses operate. Similarly, the importance of the cultural quotient has been pegged upon the cultural dynamics around the work environment globally (Harlow and Harp, 2012, p.

199).

Download full paperFile format: .doc, available for editing
Contact Us