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CROSS-CULTURAL COMMUNICATION(The Essential Guide to International Business)Author: John MattockTitle: Cross-Cultural Communication: The Essential Guide To International BusinessPublisher: London; Sterling, VA: Kogan Page, 2003THESIS STATEMENT: Business people can’t help but meet their clients oversea regularly due to the increasingly global nature of business. Should there be a difficulty in communicating effectively then the marketplace would be a probable land mine. Mattock had had priceless experiences in working in various cultures and thus in this book he offered numerous advices in terms of making things right. The book covers all the necessary communication skills needed for survival on unfamiliar surroundings.

It also gave descriptions regarding things which can lead to misunderstandings from business people on all sides of the world. Cross-Cultural Communication: The Essential Guide ToInternational BusinessThose who are studying business administration should have interest in the study of business and management. Thus those who are mastering business administrations should have an excellent and critical thinking skill, good oral, quantitative and written communication skills, and they should be able to become efficient change agents. The book tackles the difficulty that businessmen would have if they have poor communication skills.

As I have mentioned on my thesis statement, Mattock’s book provided us with the necessary communication skills which we would need in order to survive on foreign surroundings. As a major of business administration it only follows that I should have an excellent communication skills and the book helped me in this matter. Cross-cultural communication or intercultural communication is a field of study which deals with the way people from different backgrounds try to communicate. It is a must that we know, particularly those who are related in the field of business, how people from differing cultural backgrounds communicate with one another.

One of its primary tasks is to give guidelines in order to help people of different cultures communicate with one another. John Hammock’s book tackled many relevant issues in order to better cross-cultural communication. As can be seen on the first chapter of his book, “Why Culture Counts? ”, John Mattock gave emphasis on his book on cultural sensitivity and it is a good idea to be sensitive the cultures of other people if you want to earn their trust.

It is very useful, particularly in business, if you are sensitive to the culture of those you are conducting your business with. For an example if you are conducting business with Japanese and thus you decided to visit him on their house, then you must at least try to study some of Japanese cultures because it could, in one way or another, help you on the pursuance of your objective. Wherein in other cultures it is considered rude to sip soup noisily, in Japan such thing is not the case.

To show your appreciation of the meal prepared for you as well as to make them know that you found the meal delicious; you would have to sip your soup as noisily as you could. If the person you are conducting your business with saw how hard you have tried to please him, and if he saw how you tried to somehow adapt to his culture then it could prove to be an additional incentive for you.

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