Generally, the paper 'Alizee Airlines Cross-Cultural Management " is a good example of a management case study. This report considers the different online channels in Brazil, Malaysia, and the USA to critically assess and compare the buying behaviors of the online clientele for Alizee Airlines’ services. In essence, this report purposes to evaluate more effective and competitive approaches to enhancing the online business performance of Alizee Airlines. Indeed, Alizee Airlines has come to the acknowledgement that the use of online platforms to access services in the airline industry is on the increase.
As such, the company realizes the essentiality of understanding all the key factors and diversities that impact consumer behavior particularly within the context of digital platforms. The main issue, in this case, is how the company can maintain and advance its online marketing. Accordingly, this study employs the cultural dimensions benchmarks provided in the GLOBE study with the aim of attaining ways of enhancing and benefiting from online consumer behavior. In particular, the report offers a background of the company, Alizee Airlines, bringing out the issues that it faces. The report then provides a theoretical evaluation of the cultural dimensions brought out in the GLOBE Study to highlight the importance of studying the behavior of online consumers in Malaysia, Brazil, and the USA.
The report goes on to compare the data regarding culture for the three countries followed by a critical assessment. Ultimately, the report offers appropriate recommendations that include the innovation of different profile-raising activities, services, and pricing in the bid to meet the diverse demands that feature due to the difference in cultural contexts. 1.0 Introduction Globalization has primarily been beneficial as it has opened up access to markets where individuals, corporations, and nations can easily export and import goods and services at reasonable prices.
Indeed, globalization advances free trade that consequently translates to reduced barriers including tariffs, subsidies, and value-added taxes, among other international barriers.
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