The paper "Cross-Cultural Management in International Business" is a great example of a management essay. As the global business environment continues to open up, more companies and investors continue to set up international businesses. Globalization and market liberalization has opened up foreign markets to new entrants. However, with this comes competition and the need to understand new and unfamiliar circumstances. Culture is one of the most important business aspects that companies must look to understand. This paper speaks about the role of culture and its understanding of the success of international business. Literature review Culture In life, the term culture is often used to refer to such things as the arts, classical music, or philosophy.
The term culture, however, has a much broader meaning, going far beyond simple personal standards of refinement. Perhaps the most comprehensive definition of culture is that it is the collective description of everything people think, have and do as members of the society. The three important aspects of the definition are to have, do and as members of society. To have something implies the presence of certain physical or material aspects or objects.
To think refers to the ideas, attitudes, values and beliefs of the people involved. To do requires people to behave in certain expected ways. The final phase of the definition, as members of society, indicates that culture is often shared between two or more people in a particular setting. Ferraro (2002) describes additional elements of culture, apart from the basic definition, and goes on to connect them to elements of international business. Culture is learned, and not connected to any genetic processes. It is a function of the learning and interacting process with one’ s environment, making it essentially a store of all the society’ s knowledge (Ferraro, 2002).
What this means for international business is that an understanding of the culture can lead to greater levels of tolerance. More importantly, though, since everyone masters their culture through learning, it is possible to understand a foreign culture if exposed for long enough to its important elements.
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