Essays on CSR of KFC, Focus on Human Rights Case Study

Download full paperFile format: .doc, available for editing

The paper "CSR of KFC, Focus on Human Rights" is a good example of a business case study.   Business is seen as the cornerstone of prosperity in society. This is because companies tend to create resources that improve social development as well as introducing schemes that benefit the welfare of the society. It is apparent that the role of business in society is evolving. This study shows the role of business in society and shows how companies, through their commercial activities contribute to the development of society. This brings a distinction between civic involvement and corporate social responsibility.

Civic involvement involves companies activities meant for cultivating and safeguarding their relationships with their stakeholders. Corporate social responsibility involves voluntary work that outdoes the demands of national legislation and includes environmental, social issues and human rights (Feltus et al. 2009). CSR also involves the provision of housing, health care and education as other activities that most businessmen engage in for the need of the society (Ramon 2010, 67). Firms in the global market have also devoted available resources to the community for example, through the provision of social amenities in order to achieve long-run interests for example through an increase in profits.

The strategy practised by firms also helps to build a good reputation thus attracting desirable employees to the organisation (Andrew 2008, 90). Other worthwhile effects of using social responsibility are to reduce the wage bill or sabotage. The above study examines and critiques on human rights of the Kentucky Fried Chicken (KFC) company’ s performance with regard to fulfilling the social needs within the society. This will involve highlighting the areas of achievement and those that require improvement. Main body According to Doug (2007, 57), KFC is a company in the line of offering meat products and has a chain of fast-food restaurants based in Louisville, Kentucky in the U. S.

the company began in 1997 emerging form PepsiCo and sells chicken pieces, salads and sandwiches. The company has various chains for example in India the target group includes urban people aged between 15 and 45. The people also include those that have a busy lifestyle and are influenced by the western culture. KFC competitors include Mc Donald’ s which occupies about 33 percent, Dominos Pizza Café ’ occupies 10 percent of the market share and others have about 15 percent.

The major key success factors include location and the number of outlets. The other factor includes extensive menu price service, ambience taste and quality standards. According to Jenifer (45), KFC mission statement is “ To sell food in a fast, friendly environment that appeal to pride conscious, health-minded consumers” . The vision statement of the company is “ to put a yum on people’ s faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company.

The company’ s past performance is characterised with the provision of the good-tasting recipe, brand recognition, global experience and people. These factors have enabled the company to gain a competitive advantage. The long-term objectives include expansion into all major urban cities, therefore, achieving market leadership. The other objective is to introduce multi-brand innovation and enabling the company to become the top brand in the fast-food industry market leader in terms of employee welfare and customer satisfaction.

References

Andrew, C. 2008. The oxford handbook of Corporate social responsibility. California: Oxford University Press Inc.

Brand, Strategy. 2007. 10 key things to know about CSR. London: Springer.

Bulleit, Jim. 2009. "KFC's Secret Recipe Returns Home". Louisville weekly.

Chris, Mallin. 2009. Corporate social responsibility: a case study approach. California: Edward Elgar Publishing.

Christian, Bacher. 2007. Corporate Social Responsibility. Michigan: GRIN Verlag.

David, Montgomery. 2003. Small But Mighty Rights Group Tries Gentler Approach. The Washington Post, Sept. 14.

Doug, B. 2007. “Kentucky’s Colonel Sanders.” The Courier Journal. 3(5): 3-14.

Feltus, Christophe and Dubois, Eric. 2009. Strengthening employee's responsibility to enhance governance, Chicago: USA.

Fields, Scott. 2002. “Sustainable business makes dollars and cents,” Environmental Health perspectives, 110(3): 142-145.

Fry, Louis. Keim & Meiners, Roger. 2002. “Corporate contributions, Altruistic or for Profit?” The Academy of Management Journal, 25(1): 94–106.

Jennifer, Nii. 2004. “Colonel's landmark KFC is mashed.” Deseret Morning News, April 21.

Pitts, C. Kerr, R. and Pitts, C. 2009. Corporate Social Responsibility: A Legal Analysis. Toronto.

Porter, J. 2008. "KFC lets Yorkshire pub keep its family feast". The Publican. Sept. 12.

Ramon, Mullerat. 2010. Corporate Social Responsibility: The Corporate Governance of the 21st Century 2nd ed., New York: Kluwer Law International.

Ritzer, G. 2004. The McDondaldization of Society. New York: Pine Forge Press.

Subhabrata, Bobby. 2007. Corporate social responsibility: the good, the bad and the ugly. Michigan: Edward Elgar Publishing.

Webb, H. 2000. "Power to the People". QSR Magazine. April 23.

William, Werther and David, Chandler. 2010. Strategic Corporate Social Responsibility: Stakeholders in a global Environment. London: SAGE Publications

Download full paperFile format: .doc, available for editing
Contact Us