The paper "Culture Diversity in Global Business Environment" is a wonderful example of an assignment on business. The global business environment is becoming highly competitive as several leading organizations within this world are trying to capitalize on the potential opportunities in order to gain potential competitive advantages. Different types of communication styles have been discussed in the provided case study. It is true that communication styles used to differ from and individual to another individual due to cultural differences of individuals. This case study has majorly discussed the materialism communication trend. However, this materialism can be divided into three different trends, such as slowly sneaking spread of open-minded culture, anything goes online culture, and ongoing swing of how status has been defined.
It has been discussed in the case study that how the emergence of social media helped global consumers to communicate with different brands and companies (Diller, 2010, p. 17). Nowadays, people can post their experiences and different comments about products and services through social media networking sites. It helps several organizations to implement change management in the business operation process in order to improve business operation processes and brand images in global market places. Nowadays, global consumers used to expect ethics and transparency from organizations.
In addition to this, these global consumers are not afraid of raising their voices and providing criticisms on products and services. It is true that the communication styles of western people used to differ from the people of another cultural background in this world. However, it is true that urban people have a huge interest in substitute products and services. People of semi-urban areas generally follow traditional structures.
But, the people of the urban area used to shift from this traditional social structure in order to attain the next big social market. These urban consumers are wealthier comparing to the consumers of rural areas and other semi-urban areas. Therefore, the people of these semi-urban or rural areas generally expect traditional consumer goods and services.
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