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Customer Relationship Management Implementation
The paper "Customer Relationship Management Implementation" is a wonderful example of an assignment on marketing. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly their increased access to knowledge and information, customers are becoming more demanding with passing time. Considering the ever-growing competition it is becoming more prominent that enterprises need not treat a transaction per se rather should build genuine relationships ...
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Customer Relationship Management Systems
The paper 'Customer Relationship Management Systems" is a good example of management coursework. Customer relationship management which is frequently denoted as CRM can be described as the process through which the interactions and the relationships between the customers and the business are managed and controlled (Adrian, 2005). The customers, in this case, are both the current and the future customers of a business in its life. It is, therefore, the framework of principles duties and responsibilities ...
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Customer Relationship Management Etihad
The paper 'Customer Relationship Management Etihad' is a perfect example of a Management Case Study. Customer relationship management is a vast executed management strategy of the firm and its customers or consumers of its products. It, therefore, engrosses the use of technical know-how to systematize, computerized, and harmonize the firm’s business operations especially sales, customer service, and technical assistant and marketing activities in this case Etihad. The main objective of CRM ...
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Planning Customer Relationship Management Program
Planning Relationship Management Program [N a m e] “PLANING RELATIONSHIP MANAGEMENT PROGRAM” Planning and implementation of the customer relationship management program is not easy and requires considerable amount of focus and attention from all levels of organization. Apart from integrating the Customer Relationship Management with the vision of the company it is also necessary to understand the needs and requirements of the customers. Along with this one of the most important measure which should ...
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Customer Relationship Management - PayPal
The paper "Customer Relationship Management - PayPal" is a great example of a marketing case study. With the recent develops in e-commerce, several companies which enable the customer to transfer money, get paid and buy online have been founded. One of the oldest and most reputable companies is PayPal. The company has won several awards for its e-commerce processes. However, there are a lot of customer-related issues which lie beneath the seemingly great company. PayPal was started in December ...
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Customer Relationship Management - Summer Palace
The paper "Customer Relationship Management - Summer Palace " is a good example of a marketing case study. The hotel industry has changed significantly since the 1990s. Customers have changed in their behavior and preferences and the current market place has undergone massive growth. The changes are majorly caused by the advancement in technology and globalization. The internet has caused changes in the hotel industry market in various ways. Unlike in the past decades, consumers rely on reviews ...
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Services Marketing and Customer Relationship Management
The paper "Services Marketing and Customer Relationship Management " is a great example of a Marketing Case Study. Customer relationship management has become a major area of specialization by many organizations. This technique has enables organizations to manage their staff members, to manage information systems, to determine sales opportunities and to form more networks within the organization. It makes work easier by adopting various technological methods that may be relevant to the organization. ...
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Client and Customer Relationship Management and Strategies
The paper "Client and Customer Relationship Management and Strategies" is a worthy example of an assignment on marketing. As Edward Gibbon puts it, we cannot specifically certain the possible height the human species is aspiring to achieve in his own heart. In his quote, he says that we can accept in a comforting position that every generation of the world is increasing in terms of the real wealth, happiness, the knowledge and at times the morals as well. This affirms the use of technology that has ...
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Employee Orientation for Customer Relationship Management
The paper "Employee Orientation for Customer Relationship Management" is a wonderful example of a Management Case Study. Customer Relationship Management (CRM) refers to a strategy coupled with processes used in learning more regarding the needs and behaviors of the clients so as to initiate stronger relationships with them. In the face of growing competitive forces, most markets have considered the retention of clients as being more challenging as opposed to the acquisition of new clients. The approach ...
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Customer Relationship Management in the Hotel Industry
The paper “Customer Relationship Management in the Hotel Industry” is a brilliant example of an assignment on marketing. Many types of research that focus on customers relationships management have shown a similar trend of recognizing the long-term value of both prospective and existing customers. The ongoing profitability, revenues, and investor values are all factors that rely on the activities that a business engages to ensure that they create, manage and improve effective relationships ...
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Customer Relationship Management and Emerging Concepts
The paper 'Customer Relationship Management and Emerging Concepts' is a great example of a Management Essay. In most organizations, motivations seem to be an important aspect when it comes to the performance and productivity of the employees. Employee motivation enables the employee to put all the maximum efforts so as to be able to achieve the set organizational objectives. Most motivated employees tend to offer their best in regard to their performance of all the tasks that have been allocated ...
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Customer Relationship Management and Integration of Technology
The paper "Customer Relationship Management and Integration of Technology " Is a great example of a Management Case Study. The use of technology in the attraction and maintenance of customers is essential to the competitiveness of many organizations. Through technology, distance barriers are eliminated and money transfers made easier. Technologies are therefore used to shape many dimensions of businesses and deliver a liberation and enchantment that did not exist in previous business practices. Through ...
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Customer Relationship Management and Marketing Concept
The paper "Customer Relationship Management and Marketing Concept " is a great example of a Marketing Article. This paper is a combination of marketing-related articles. Though different, the topics discussed in the articles are greatly related. The first article majorly expresses how a marketing concept can be shared among a number of the organization as opposed to a marketing philosophy. In general, the second article emphasizes marketing evolution to create satisfaction. The third article discusses ...
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Business Intelligence and Customer Relationship Management
The paper "Business Intelligence and Customer Relationship Management" Is a great example of a Management Case Study. Decision support systems are interactive computer-based programs created to help the users while making decisions in terms of judgments or choices to be made. Others call decision support systems knowledge support systems. At first decision support systems were used by scientists, however, with time it has found its way to other users such as businesses, the military, and engineering ...
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Implementing of Customer Relationship Management McDonalds and Kentucky Fried Chicken
The paper “Implementing of Customer Relationship Management McDonald’s and Kentucky Fried Chicken" is an affecting example of a case study on marketing. Among the fast-food restaurants across the globe, McDonald’s and Kentucky Fried Chicken (KFC) are well known. Since the early ’90s, these fast-food chain restaurants have grown regularly. At present, the two fast-food chains are located in about 110 countries and serve millions of customers each day. Thus, it would be interesting ...
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The Toyota System of Production - Focusing on Customer Relationship Management
The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty. When used effectively, CRM gathers and collects data from each facet of the organization as well as outside the organization where necessary, to provide a comprehensive up to ...
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Customer Relationship Management for a Higher Level of Customer Service
The paper "Customer Relationship Management for a Higher Level of Customer Service" Is a great example of a Management Case Study. Customer Relationship Management, or CRM, is the management of a number of objectives that have the two important goals of acquiring and retaining customers. In order to accomplish those goals, businesses must understand their customers’ wants and needs so that customer service and other processes can be designed to serve them effectively. This improves customer ...
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Customer Relationship Management - Developing an Effective Customer Loyalty Program
The paper “Customer Relationship Management - Developing an Effective Customer Loyalty Program" is a wonderful example of an assignment on marketing. The importance of business relationships, as well as the interpersonal, idiosyncratic relationships within a business, has been documented throughout history. Yet customer relationship management and marketing have emerged as first priorities for managers and marketing academics. The sudden outburst in the interest in this field has ...
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Customer Relationship Management Approaches Used by Coles Supermarket
The paper “Customer Relationship Management Approaches Used by Coles Supermarket” is a  brilliant example of a report on marketing. Verhoef (2003) defines Customer Relationship Management [CRM] as a holistic approach to sales, marketing and customer service which applies methodologies and software systems for a company to build relationships with its customers. The advancement in technology has led to organization, automation, and synchronization of CRM. This report will look at ...
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Teaching and Training Employees on Customer Relationship Management
The paper "Teaching and Training Employees on Customer Relationship Management" is a worthy example of an assignment on marketing. Business Objectives To lower our price from the current price of 32 GB at $599 and 64 GB at $699 which will increase our sales by 20% To increase our market share by at least 15% in the Publishing industry To make iPad a competitive device through increasing its features in order to compete effectively in the fast-changing publishing industry To lower the overall ...
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