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Customer Relationship Management Implementation
The paper "Customer Relationship Management Implementation" is a wonderful example of an assignment on marketing. The customer is king. This statement is no myth. By virtue of variety in their choices and more importantly their increased access to knowledge and information, customers are becoming more demanding with passing time. Considering the ever-growing competition it is becoming more prominent that enterprises need not treat a transaction per se rather should build genuine relationships ...
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Customer Relationship Management Systems
The paper 'Customer Relationship Management Systems" is a good example of management coursework. Customer relationship management which is frequently denoted as CRM can be described as the process through which the interactions and the relationships between the customers and the business are managed and controlled (Adrian, 2005). The customers, in this case, are both the current and the future customers of a business in its life. It is, therefore, the framework of principles duties and responsibilities ...
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Planning Customer Relationship Management Program
Planning Relationship Management Program [N a m e] “PLANING RELATIONSHIP MANAGEMENT PROGRAM” Planning and implementation of the customer relationship management program is not easy and requires considerable amount of focus and attention from all levels of organization. Apart from integrating the Customer Relationship Management with the vision of the company it is also necessary to understand the needs and requirements of the customers. Along with this one of the most important measure which should ...
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Customer Relationship Management - Summer Palace
The paper "Customer Relationship Management - Summer Palace " is a good example of a marketing case study. The hotel industry has changed significantly since the 1990s. Customers have changed in their behavior and preferences and the current market place has undergone massive growth. The changes are majorly caused by the advancement in technology and globalization. The internet has caused changes in the hotel industry market in various ways. Unlike in the past decades, consumers rely on reviews ...
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Client and Customer Relationship Management and Strategies
The paper "Client and Customer Relationship Management and Strategies" is a worthy example of an assignment on marketing. As Edward Gibbon puts it, we cannot specifically certain the possible height the human species is aspiring to achieve in his own heart. In his quote, he says that we can accept in a comforting position that every generation of the world is increasing in terms of the real wealth, happiness, the knowledge and at times the morals as well. This affirms the use of technology that has ...
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Customer Relationship Management in the Hotel Industry
The paper “Customer Relationship Management in the Hotel Industry” is a brilliant example of an assignment on marketing. Many types of research that focus on customers relationships management have shown a similar trend of recognizing the long-term value of both prospective and existing customers. The ongoing profitability, revenues, and investor values are all factors that rely on the activities that a business engages to ensure that they create, manage and improve effective relationships ...
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Customer Relationship Management and Marketing Concept
The paper "Customer Relationship Management and Marketing Concept " is a great example of a Marketing Article. This paper is a combination of marketing-related articles. Though different, the topics discussed in the articles are greatly related. The first article majorly expresses how a marketing concept can be shared among a number of the organization as opposed to a marketing philosophy. In general, the second article emphasizes marketing evolution to create satisfaction. The third article discusses ...
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Implementing of Customer Relationship Management McDonalds and Kentucky Fried Chicken
The paper “Implementing of Customer Relationship Management McDonald’s and Kentucky Fried Chicken" is an affecting example of a case study on marketing. Among the fast-food restaurants across the globe, McDonald’s and Kentucky Fried Chicken (KFC) are well known. Since the early ’90s, these fast-food chain restaurants have grown regularly. At present, the two fast-food chains are located in about 110 countries and serve millions of customers each day. Thus, it would be interesting ...
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The Toyota System of Production - Focusing on Customer Relationship Management
The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty. When used effectively, CRM gathers and collects data from each facet of the organization as well as outside the organization where necessary, to provide a comprehensive up to ...
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Customer Relationship Management - Developing an Effective Customer Loyalty Program
The paper “Customer Relationship Management - Developing an Effective Customer Loyalty Program" is a wonderful example of an assignment on marketing. The importance of business relationships, as well as the interpersonal, idiosyncratic relationships within a business, has been documented throughout history. Yet customer relationship management and marketing have emerged as first priorities for managers and marketing academics. The sudden outburst in the interest in this field has ...
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Teaching and Training Employees on Customer Relationship Management
The paper "Teaching and Training Employees on Customer Relationship Management" is a worthy example of an assignment on marketing. Business Objectives To lower our price from the current price of 32 GB at $599 and 64 GB at $699 which will increase our sales by 20% To increase our market share by at least 15% in the Publishing industry To make iPad a competitive device through increasing its features in order to compete effectively in the fast-changing publishing industry To lower the overall ...
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Using Customer Relationship Management and Consumer Behaviour to Build Brand Equity and Brand Loyalty
The paper "Using Customer Relationship Management and Consumer Behaviour to Build Brand Equity and Brand Loyalty" is a perfect example of a case study on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services. Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness. ...
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Customer Relationship Management in the Car Industry - Integrating Database by Developing a Decision Support System and Using
The paper “Customer Relationship Management in the Car Industry - Integrating Database by Developing a Decision Support System and Using Special Software" is a thrilling example of a research paper on marketing. Companies with intensifying competition are laying special stress on Customer Relationship Management and are looking forward to including it in the management thinking process and look towards improving their image in the society. Car Industry can expand its reach by developing their ...
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Using of Customer Relationship Management and Consumer Behaviour to Build Brand Equity and Brand Loyalty in Sports Industry
The paper “Using of Сustоmеr Rеlаtiоnshiр Маnаgеmеnt and Соnsumеr Bеhаviоr to Build Brand Equity and Brand Loyalty in Sроrts Industry" is an excellent example of a research paper on marketing. In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance both brand loyalty and equity. The objective of this paper is to provide a framework of CRM and test the relationship that exists amongst the proposed consequences, antecedents ...
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Castle Bongo's Customer Relationship System
The paper “Castle Bongo’s Customer Relationship System" is a meaningful example of a case study on marketing. Customer relationship management is a business strategy crafted to increase profitability and reduce costs through solidification of customer loyalty, satisfaction, and advocacy. Customer relationship management consolidates data from data sources within and outside the organization in order to portray a holistic view of each customer. Customer relationship management has ...
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Coles Supermarket - Integrated CRM Strategy Plan
The paper "Coles Supermarket - Integrated CRM Strategy Plan" is a perfect example of a marketing case study. Two important components exist in any business enterprise; the selling and buying of a given product. The sellers in most cases are recognized commercial enterprises such as supermarkets that have various chains spread throughout the country. The buyers, customers, or consumers play a pivotal role in sustaining business growth (Ahmed 2010). Customer relation management, commonly known as CRM ...
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How Client Relationship Management Can Be Used in a Not-for-Profit Setting
The paper "How Client Relationship Management Can Be Used in a Not-for-Profit Setting" is an excellent example of a research paper on management. Not-for-profit organizations become increasingly declining day in day out. This has been caused by poor methods of management and a lack of identification of the ways they can be boosted. Customer relationship management covers all features of the organization’s connection amid its donors (Staelin, 2005). Almost everywhere in the globe, not-for-profit ...
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CRM System
CUSTOMER RELATIONSHIP MANAGEMENTIntroductionHow well a company maintains its relationship with its customers may well determined its success. Knowing its customers and focusing on their needs enables a business to better deploy resources towards an effective outcome for everyone. Many believes that CRM or Customer Relationship Management is a new way of doing business as it enables the building of close relationships between the representation of a business and its customers. The following section ...
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Building Brand Equity and Brand Loyalty in Srt Industry
The paper "Building Brand Equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services. Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness. Customer relationship management ...
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Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs
The paper “Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs” is a forceful example of a case study on marketing. Since the 1990s, the hotel industry has witnessed a growing complexity in the interactions between customers and employees, driven by rapid technological changes and the emergence of the information age. Today’s customers are armed with more information and expect frontline and other hotel staff to be as muck knowledgeable ...
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