The paper 'The Process of Event Management' is a great example of a management assignment. The field of project management is the core guiding principle in the development and conception of events and festivals around the world. Through the process of management of different stages of events, are organized and delivered on a daily basis. Events are usually more than just a good idea and are conceived through proper need analysis and evaluations of the purpose of the objective that has to be delivered from the event (Tassiopoulos, 2005). The above principles are merged together as the building blocks of event management.
The process of event management is fused together with different processes and the start off with the detailed knowledge of the individual, group, organization, or the brand that is hosting the event and will gain a marketing objective form it. Once the host is studied, later comes the process of identification of the audience that must be reached and be invited to the event. The two cultures of the host and the audience will further define the concept of the event and the related planning, logistics, and coordination efforts that may be required for the successful execution of the event (Allen, 2007). In recent years the number of festivals and events that are hosted around the globe are growing at an exponential rate.
This has given rise to form a proper event management industry instead of leaving the intricacies as an ad hoc procedure- which may have been a practice in the past. There are also many events that require extra attention and infusion of vast expertise for them to be successful (Allen, 2007).
Events and festivals more like the Asian games and the Dubai shopping festival are the necessary tools for the host countries and groups sponsoring these events to see their success. This type of event affects the community and in some cases the entire country as well. And if the event is not designed properly- the event will lose its scope and the hosts will suffer a financial loss (Tassiopoulos, 2005). The event management industry now offers a variety of different services to manage events as big as the Asian Games and as small as a breakfast get-together for ten people.
All industries host a number of events throughout the year to market themselves to the public or a specific focused group that may lead them to financial benefits. These events may take place in the form of charities, entertainment, meetings, cultural festivals, and many other forms. Keeping this background in mind, the event may be defined in such a way that it translates the values and culture of the host group into the focus group that they are interested to influence (Monroe et al, 2005). The concept of design in terms of events may be elaborated in such a way that it may be seen as a marketing tool for the companies that are hosting such events.
This marketing concept may be dealt with as a proper communication tool for the host to help them deliver their message and values to potential and existing clients. The benefits of such events are gathered in terms of direct financial gains or the publicity and media coverage they gain from such an activity.
Companies organize press conferences, dinners, festivals, and promotional events to reach the same means and charities establish fund-raisers to gain support for their operations and objectives (Bodwin et al, 2001).
Allen, J. 2007. Festival and Special Event Management. John Wiley & Sons
Bodwin, G. et al. (2001). Events Management. Elsevier
Masterman, G. (2004). Strategic Sports Event Management. Butterworth-Heinemann Publishing.
Saayman, M. (2001). An Introduction to Sports Tourism and Event Management. Institute for Tourism and Leisure Studies
Tassiopoulos. D. (2005). Event Management: A Professional and Developmental Approach. Juta Academic.
Wagen, L. (2004). Event Management. Pearson/Prentice Hall
Monroe, J. C. et al. (2005). Art of the Event: Complete Guide to Designing and Decorating Special Events, John Wiley.
Berridge, G. (2007). Events Design and Experience Butterworth-Heinemann.
Saget, A. (2006). The Event Marketing Handbook: Beyond Logistics & Planning, Kaplan Publishing.