The paper 'Design Thinking as a Strategic Tool in Business' is a great example of a Business Case Study. According to LOCKWOOD (2009), design thinking is a methodology for modernization that combines both logical and imaginative approaches and calls for collaboration within an organization. On the other hand (MARTIN 2009), described design thinking as a discipline that approaches sensitive business activities within an organization with modern design knowledge to match the needs of the people what emerging technology and what an organization can produce to convert into customer value and presenting opportunities over a given period of time.
In other words, design thinking is a problem-solving technique due to changes in technology and attitude of the customers in an organization. Introduction Big companies throughout the world such as Toyota, coca-cola, Nike, Google, and Chevrolet just to mention a few are seeking competitive advantage through design and innovation. Some developing countries such as China and Korea are currently investing in education systems that emphasize innovation, most of them investing in design schools (BROWN & KATZ, 2009). Challenges for design leaders This segment of the essay focuses on the challenges that design managers in various organizations and leaders will need to go through in the future.
It is essential to know about the future in that today’ s designers, design leaders, and design managers are involved in the process of developing the future of the organization. There are some main challenges faced by organizations that include: a perspective from around the world; collaborative design a way to make it all works; innovation thinking and relationship design and design transformation the mismatch between design pushers and pullers. Perspectives globally Design management is a little older as a profession than design leadership.
However, both of them need to learn from each other and in the environment in which they operate. Research indicates that the usefulness of the design in future will always determine the difference between success and future. According to LOCKWOOD (2009), design leaders must look for ways of bringing teams working together to develop integration and synergy between design and business to achieve customer relevance. The designers success have nor always been led by designers in an organization (BROWN & KATZ, 2009).
Design management within a given organization can be irrelevant without design leadership, business without design leadership and vision will always die (GIUDICE & IRELAND, 2014). It has been also found that design leaders must demonstrate that design creates a positive return on investment, measured in terms to which the business relates. Design as a business strategy needs personal responsibility on all board directors for the quality of their products, services, process, and facilities. Design is a spine that supports industry, innovation, and social wellbeing. It is, therefore, a high time for the governments to acknowledge design education strategy as a vital tool for the future of the global economy (LIEDTKA & OGILVIE, 2011). Each of the above perspectives from various researchers represents a powerful insight into the world of design leadership.
Because of technological changes around the world, these perspectives give us more clues as to how design must change so that it conforms to the needs of those who want to use it. For a clear understanding of the long term effectiveness of design in business and society, this essay aims at shading more light on how this can be achieved (GIUDICE & IRELAND, 2014).
The design should be transformed to meet the demand of the people around the world as a way of maintaining differences and uncovering hidden customers.
BROWN, T., & KATZ, B. (2009). Change by design: how design thinking can transform organizations and inspire innovation. New York, NY, HarperCollins Publishers. https://www.overdrive.com/search?q=1E4441D9-FC50-48D7-B4B3-7A63E0A1A7F1.
CAMERON, K. S., & SPREITZER, G. M. (2012). The Oxford handbook of positive organizational scholarship. New York, Oxford University Press.
CERASALE, M. V., & STONE, M. (2004). Business solutions on demand: transform the business to deliver real customer value. London, Kogan Page. http://www.books24x7.com/marc.asp?bookid=7869.
GIUDICE, M., & IRELAND, C. (2014). Rise of the DEO: leadership by design.
LIEDTKA, J., KING, A., & BENNETT, K. B. (2013). Solving problems with design thinking: 10 stories of what works.
LIEDTKA, J., & OGILVIE, T. (2011). Designing for growth: a design thinking tool kit for managers.
LOCKWOOD, T. (2009). Design thinking: integrating innovation, customer experience and brand value. New York, NY, Allworth Press.
MARTIN, R. L. (2009). The design of business: why design thinking is the next competitive advantage. http://www.books24x7.com/marc.asp?bookid=36319.
MARTIN, R. L., & CHRISTENSEN, K. (2013). Rotman on design: the best on design thinking from Rotman magazine. Toronto, University of Toronto Press.
MOOTEE, I. (2013). Design thinking for strategic innovation: what they can't teach you at business or design school. http://www.books24x7.com/marc.asp?bookid=56278.