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The paper “ A Roadmap Guideline through Which Dell Company Will Mitigate and Counter the Current Industry Challenges and Competition“ is a  convincing variant on a report on marketing. The Dell Company, founded in 1984 by Michael Dell is a privately owned multinational company in the USA. The venture, that is privately owned, has emerged as a global industry key competitor in the IT and personal computer industry. As such, the venture manufactures computers, especially personal computers and subsequently selling them across the globe (“ Dell” 2015). However, with increasing market competition and concentration, the venture diversified its operations to other electronic products manufacturing such as data storage devices, mp3, network switches, and software products.

Consequently, this has enabled the venture to expand and increase its market relevance and overall competitiveness over the decades, despite the increasing IT industry competition. 2.0 Environmental AnalysisIn order to develop and understand the organizational market situation and as such develop a relevant market development strategy for the Dell Company. In this regard, as Pradhan and Pradhan (2009, p. 143) stated, an external macro-factors environment analysis is best evaluated through the application and use of the political, economic, social, and technological (PEST) analysis. 2.1 Political FactorsThe USA political environment, where the Dell Company has its operations, is highly volatile with stringent regulatory frameworks despite the god political business goodwill.

As Casares (2005, p. 22) stated, the venture operates under strict regulations such as the consumer protection laws, anti-trust regulations, and employment laws among others. Consequently, this has a direct implication on the Dell Company that has to spend a large amount of human and financial resources to ensure conformity with the regulations for increased market relevance in the IT industry. 2.2 Economic FactorsAn economic analysis in the USA and global IT industry indicate a growing trend over the last decade, as well as improvement forecast into the future with an estimated 22% rise in demand rates in the next decade (Bowe, Smith, Kline and Araman, 2002, p. 70).

In this regard, the product demand has a direct link with the growing economic stability and national per capita and disposable income rates. However, the Dell Company has to develop and adopt changing production approaches as the economic rise has developed sensitive practices for the demand of green products that result in minimal environmental implications and effects in the long-run period. 2.3 Social FactorsThe diverse social systems in the global environment create a Dell Company operations challenge.

In this regard, Scudder (2010, p. 8) stated that a rising social status and living standards across the globe, as well as cultural preference diversities, has led to varying demand and preference for the IT products. Consequently, in order to mitigate and tap into this consumer base with the changing social standards, the Dell Company developed a social support program with the Texas University students to create products with a social needs and challenges satisfaction orientation as part of its innovation and social satisfaction strategies. 2.4 Technology FactorsAlthough the venture operates in the technology industry, it’ s not immune to the technological changes in the market.

As such, the Dell Company is majorly affected by the disruptive technology in the market that influences the consumer base preferences as well as production strategies. As such, this has influenced the overall organizational production process.

Consequently, in order to counter these organizational changes, the Dell Company set up a research and innovation, a function that ensures the conformance and proactive production approach and design development for its products (Connolly and Olsen, 2001, p. 77).  


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