The paper "Design Thinking: Case of Gap" is a perfect example of a case study on marketing. The business environment has been very dynamic in the current world. Almost all businesses are operating in very competitive environments. Businesses that are unable to adapt to the dynamic nature of their environment are forced out of the market. Businesses are required to constantly adjust their approaches to various trading techniques in order to ensure they remain relevant. Considering this to be a digital world, businesses are expected to take advantage of the access to information to ensure that they are at the top of the game in all they do.
Information is seen to be the key ingredient for enhancing creativity and innovation. Entities that are in a position to take advantage of the information available to differentiate their products and services have a competitive advantage when it comes to selling their products and services. GAP, just like any other business is expected also take advantage of the available technology to access information that it can use to redesign its products.
This will definitely go in line with the various strategic plans that the business may have laid down. Such strategic plans may be in relation to penetrating new markets. These new markets may include international opportunities. In order to utilize such opportunities, the company must embrace innovation and creativity. About GAP This is a retail company that specializes in cloth design and accessories. The company has been in operation for quite some years now. Dealing with fashion, the company is actually focused on fascinating trends on the market. It must continuously be on the move to ensure that the various opportunities are exploited to the fullest.
The uniqueness of businesses specializing in fashion products is that any slight failure to detect the hot trends may collapse the business. This is simply based on consumer behavior in relation to rationality. This company will benefit so much from this tool because of the nature of its products. This company must be continually innovating new products to be relevant in the market. Therefore, this company is deemed to benefit from design thinking by being at the forefront of emphasizing innovation in the company.
This indeed can transform the company in a very radical manner. Having already invested heavily in all its subsidiaries around the globe, the company can suffer a great loss if creativity is hampered. Therefore, design thinking fits the current needs of this company and it will make good use of it. One of the ways through which GAP can use technology to enhance innovation and creativity is through design thinking. Design thinking is an approach that can be used to create information and significant decisions be made from such information.
Through such avenues, great ideas are developed from the knowledge gained through critical thinking. In the recent past, design thinking has been taunted as the solution to the current business environment as well as real-world problems.