Supply Chain for JC Decaux Canada - Case Study Example

The paper "Supply Chain for JC Decaux Canada" is a perfect example of a business case study. This paper is to discuss more on the chain supply, as well as how to prepare a supply chain strategy for the JCDecaux. Through the paper, one will be able to know how the company will be able to face the challenges. Therefore, before anything else, we will first know what chain supply really entails. This is a network of, manufacturer-wholesalers, wholesalers-distributors, distributers-retailers, retailers- customers, manufacturer- customers, after service offer, and storage facilities. For a company to be considered as a supply chain there should be multiple companies that come together with a common goal that will help them in coordinating all the activities. Three major aspects always characterize the supply chain. These are supply, manufacturing and distributing. For this reason, JCDecaux has qualified as a chain supply company. Despite a supply chain company majorly focused towards its employees, well being and its enlargement in relation to profit gaining, the environment and community around it should also be a target. This paper will, therefore, bring out an eco-innovative measure that the company has to employ so that it can succeed. The succession step is seen through initiating the community as well as the environment in the company socio innovation development via its policy. Progress in the company should be realized after eco-innovative measures have been developing to realize a given goal hence a chance of re-engineering the company structure, product re-design, as well as management plans review.

• INTRODUCTION

Entrepreneur being people who can have a strong will to take a risk by working with the available goods, supply chain, processes, client’s orientation, and value chain. The corporate owners of the company are the family of Jean Franqois Decaux and Jean Charles Decaux who helped developed exemplary commitment where the organization identified the client's needs, know the market mix and its segments, acknowledge new technology, get innovative and creative mind. The sustainability and the development of the company are committed to pursuing economic development in respect to the environment and people (Bowerox et al, 2002). A chance to develop eco-innovation was given to bring new changes to the company structure and product management.

In addition, this direction was delivered in the year 2007 with the main aim of curbing the challenges that the organization was facing. These challenge entailed global corporations as well as engaging in environmental responsibilities that protected the ecosystem. The company’s policy is reflected via an environmental management plan that is certified by a standardized ISO 14000 and these included some important points of consideration. Non-taxation on electricity which includes the solar panels which support a big portion of bus shelters which are uncarpeted for, while at the same time not forgetting minimal energy lighting that advocates for use of 36 watts regular florescent tubes compared to6 watts cold tube cathode. Moreover, none taxed water is used in recycling water, collecting and analyzing water usage.

The company has encouraged tapping of rainwater via tanks as well as other relevant innovative avenues to use it for drinking and cleaning. Eco friendly ensures are taken to refill drilled land and use the waste in producing other eco-products. This waste recycling measure is taken with waste contractors managers as well as other recyclable parties focusing on creating awareness via glass, posters, and developing 100% recyclable eco-shelter thus minimizing waste in land drills. Fuel management measures, as well as standard baseline emission measures, are awarded a chance in consideration to promote Cyclocity environmental program. The company also deals in making sure that new vehicles are assessed for low waste emitting vehicles and encourage the use of little greenhouse emission as well as usage of Citroen vans that use economical fuel. The company also has monthly reporting which helps it account for fuel used through the monthly report in coordination with fleet reports (Handfield & Nichols 2002).