The paper "Approaches that Have Been Used to Make London One of the Most Competitive Destinations " is a great example of a business case study. Destination management is the formulation of policies meant to attract visitors to a particular city or region for economic and social benefits. This form of management has become important in the 21st century because many countries are interested in attracting visitors for different reasons. It is estimated that the number of visitors travelling to different destinations will increase by 30% by the year 2020.
As a result, countries have to come up with structured systems to market and appeal to foreign as well as domestic visitors to tour different places that have various attractions. Destination management allows governments to partner with other private sector players to implement policies meant to increase the number of visitors that come to their countries (Bramwell & Lane, 2000, p. 76). For instance, a government needs to partner with tour companies, airlines, hotels, restaurants and local councils to offer integrated services that make visitors stay comfortably whenever they visit.
This paper will discuss approaches that have been used to make London one of the most competitive destinations in the world. Stage of development London is one of the most popular cities in the world with a population of more than 8 million residents. It is the capital city of the United Kingdom which stands on the banks of River Thames. Historians argue that London has been in existence for about two thousand years. It expanded to become a large metropolis from an area estimated to be about 3 km squared; the medieval section of the city whose boundaries still exist.
London is a mature metropolis which has managed to withstand the test of time. It has many buildings and landmarks which have a lot of cultural and historical significance (Bramwell & Lane, 2000, p. 81). Air, rail and road networks connect the city to other parts of the UK and Europe. The city is an important hub because many travellers going to different global destinations pass through Heathrow airport. Approach to Destination Management There are several strategies which have been put in place by the government to increase the number of visitors who come to London.
It is estimated that 15 million visitors came to London in 2011, making it one of the most visited places in the world. The government together with the private sector have joined hands to market the city domestically and abroad. The two parties have established a marketing fund for publicity drives intended to attract different types of visitors to the city. The government is working hard to improve transport, hospitality and immigration bottlenecks to make visitors enjoy their experience in the city (Heeley, 2011, p.
63). It has put in place effective plans to boost bed capacity to cater to different classes of visitors who come to the city. The city provides a lot of information to different prospective visitors to make them move around with ease in different places. Visitors are informed about hotel room rates, transport services, local laws, places to visit, restaurants and other important public amenities. The city has partnered with the national government to put in place a vision which assesses the impacts of tourism on its economy and benefits to be obtained from it (Heeley, 2011, p.
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