Essays on Destination Management - Quality Management in Tourism and Hospitality Coursework

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The paper "Destination Management - Quality Management in Tourism and Hospitality" is an engrossing example of coursework on management. Destination management involves developing and implementing various events, activities, transportation, and stay within a specified tourism location with an extensive understanding of the resources within the place (Campelo et al. , 2013, p. 209). Through the decade, the international tourism market has developed due to increased application of destination management that contributes to great customer experience. Destination management is important in enabling the tourists to take full advantage of various services within the destination, which would otherwise be inaccessible to them.

In this report, the aim is to evaluate various aspects of destination management and associated importance within tourism destination. Visitor experience management Research indicates that destination management is a highly dynamic process since it requires constant changes in the expectations of the customers and changes in the tourism market globally. As a result, destination management focuses on strategies that attract new and existing customers to the destination. For such reason, the destination needs to offer unique products and services to the customers.

It is the role of destination management to develop a sense of uniqueness to the place with the aim of attracting new customers to the place. Destination management needs an extensive understanding of the local knowledge of the destination and various opportunities that it offers. As noted earlier, destination management is a complex process that arises from the diversified scope (Wang & Pizam,   2011, p. 167). In some cases, destination management range from logistic and transport management, language translation to the organization of various themed events, and gala dinners. With such complexities and immense scope associated with the management of destination, it might be difficult to assess destination management based on the holistic view.

The international tourism market has experienced numerous changes that have changed the perception of customers through the promotion of tourism-related activities. This has assisted to attract visitors; however, most destinations have failed to attract international customers.  

References

Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2013). Sense of place: The importance for destination branding. Journal of Travel Research, 4(3), 201-215.

Evans, N., & Elphick, S. (2005). Models of crisis management: an evaluation of their value for strategic planning in the international travel industry. International Journal of Tourism Research, 7(3), 135-150.

Kapiki, S. T. (2012). Quality Management in Tourism and Hospitality: an Exploratory Study among Tourism Stakeholders. International Journal of Economic Practices and Theories, 2(2), 53-61.

Kuglin, F. A., & Hook, J. (2002). Building, leading, and managing strategic alliances: How to work effectively and profitably with partner companies. New York: AMACOM.

Lusticky, M., & Kincl, T. (2012). Tourism Destination Benchmarking: Evaluation and Selection of the Benchmarking Partners. Journal of Competitiveness, 4(1), 99-116.

Müller, H., & Berger, P. (2012). Benchmarking for destination management organizations: the case of Swiss cities and Alpine destination management. Tourism Review, 67(4), 26-39.

Orsato, R. (2016). Sustainability Strategies: When Does it Pay to be Green? London: Palgrave Macmillan UK.

Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.

Verkuijlen, R. (2006). Destination Management. Breda: NHTV internationale hogeschool Breda.

Wang, Y., & Pizam, A. (2011). Destination marketing and management: Theories and applications. Cambridge: CAB International.

World Tourism Organization. (2007). A practical guide to tourism destination management. Madrid: Author.

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